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How Ron Marhofer Auto Family Has Continued to Thrive for 100...

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Today on CBTNews.com - Monday, September 24th, 2019: How Ron Marhofer Auto Family Has Continued to Thrive for 100 Years – Chris Marhofer, COO After starting...
Marc McGurren

How to Effectively Handle Leads and Manage Your Dealership’s BDC...

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Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying off. Here to tell us how to effectively manage your BDC and properly handle leads as they come in is Marc McGurren, President and Co-founder […]
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unsold traffic

Calling Back some of Your Unsold Traffic

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  On this week’s episode of On the Mark, Mark Tewart discusses the importance of calling back some of your unsold traffic, even if your BDC already handles those types of calls.
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BDC

How to Build a Successful Service BDC Model and Increase...

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With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks like more and more dealerships are looking to bring the same BDC model over to the service department for even larger growth. Joining Jim Fitzpatrick on CBT News today is Sarah […]
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BDC

Key Operational Metrics For Your Internet/BDC Operation

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On today’s episode of Kain & Co., David goes over some key operational metrics for your internet or BDC operation.
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BDC

Revitalize Your BDC in 2019 with These Proven Techniques –...

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As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for 2019. If you’re brainstorming new standards for your dealership’s BDC and sales training efforts, then our next guest has some advice you don’t want to miss. On today’s show, Jim speaks […]
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paramus honda

How Paramus Honda Found Success By Expanding Their BDC –...

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On today’s show, Jim speaks to Jason Cohen, BDC and E-Commerce Director for Paramus Honda, one of the largest and most profitable stores in Lithia Auto Chain, to discuss how to effectively expand your dealership BDC, and get the most from your dealership’s internet and phone processes. Paramus Honda is the fifth largest Honda dealer […]
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customer

How to Move the Customer From Their Keyboard to Your...

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On this week’s episode of the Tom Stuker Show, Tom talks about internet leads, online traffic management, and effective BDCs with his new series, “How to Move the Customer from their Keyboard to your Showroom.”
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A/B testing

Utilizing A/B Testing in Your Process

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On today’s episode of On the Mark, Mark Tewart explains how the use of A/B testing in your sales process can dramatically change your results.
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BDC

What Sets Your BDC Apart From the Competition?

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 On this week’s episode of Kain & Co., David Kain talks to Emily Lindau of Johnson Motors & Ford in Wisconsin about what their BDC does that sets them apart from the competition and what millennials want from their employer.
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