Target Your Car Shopper E-Mails
Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value
BY AMY FARLEY
Not all customers are created equal. That’s something dealers know well, and it’s why you use different sales...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Automotive Marketing
The Value of Creating Websites For Dealerships
Third Party Shortcuts May Not Be the Answer To Creating a Website
BY Russ Chandler
Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites....
Key measures ensure Service Department Retail Health
Checking Your Service Department's Health
By John Fairchild
Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can be misleading and frankly overwhelming. Knowing...
Don’t think ads on google actually work for the automotive industry?
First announced in beta last May, Google has now launched its specialized mobile search ads for dealers. Media writer, Ginny Marvin reports that model automotive ads and dealer automotive...
What do you do when you have to change your TV and radio advertising because of the political ad frenzy?
Unless you have lived on another planet the last year or have been buried under a rock, you might have noticed all of political ads that are currently running on...
Too Much Ad Clutter Hurts Online Searches
Is a Website Personalization Strategy for You?
By Russ Chandler
In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....
Facebook Ads Target Service Customers
Unlocking Digital Gold Mine in the Service Department
By Glenn Pasch
Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
Should you hug your haters? Hear the story of one dealership that did just that.
Alright, raise your hand if you have haters. No, not family members...haters with your dealership. No, not your co-workers. I mean people who don’t like your deals,...
Do you know your target audience? Learn who they are and how to draw them in.
Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is to understand your target audience, and...
Are potential customers able to navigate around your website?
Recent studies and surveys tell us shopping online has become very popular, so, would potential customers be able to navigate around yours without issues?
According to J.D. Power’s 2016 Manufacturer Website...
Latest Articles
