TSLA417.7000.44%
GM76.1600.02%
F13.5300.31%
RIVN13.8640.1341%
CYD53.9630.3025%
HMC26.0550.185%
TM187.760-2.1799%
CVNA63.310-1.6%
PAG158.880-0.1%
LAD272.2501.14%
AN183.605-1.065%
GPI314.320-0.88%
ABG181.030-1.8%
SAH74.2050.515%
TSLA417.7000.44%
GM76.1600.02%
F13.5300.31%
RIVN13.8640.1341%
CYD53.9630.3025%
HMC26.0550.185%
TM187.760-2.1799%
CVNA63.310-1.6%
PAG158.880-0.1%
LAD272.2501.14%
AN183.605-1.065%
GPI314.320-0.88%
ABG181.030-1.8%
SAH74.2050.515%
TSLA417.7000.44%
GM76.1600.02%
F13.5300.31%
RIVN13.8640.1341%
CYD53.9630.3025%
HMC26.0550.185%
TM187.760-2.1799%
CVNA63.310-1.6%
PAG158.880-0.1%
LAD272.2501.14%
AN183.605-1.065%
GPI314.320-0.88%
ABG181.030-1.8%
SAH74.2050.515%


Automotive Marketing

Reputation On Facebook

Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook

- October 20, 2015
The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase, “It’s all fun and games until...
Management & Leadership Sales & Marketing
Dealership’s YouTube

Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos And Updates Them

- October 19, 2015
Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON The digital movement has transformed automotive marketing. A shift in how customers research...
Sales & Marketing Auto News
subscriber database

Make Your Dealership’s E-Mail Marketing Effective And Efficient

- October 15, 2015
Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results. BY AMY FARLEY In a world of data-driven marketing, it’s easy to get bogged down with...
Sales & Marketing Auto News

How a Super Bowl champion is utilizing social media at his dealership

- October 12, 2015
We've heard of former athletes who have owned car dealerships, but it is rare to find a Super Bowl-winning player that actually works at a dealership, and as the sales...
Sales & Marketing Auto News
Phone Leads

Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads

- October 5, 2015
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
Sales & Marketing Auto News
Pre-Roll Video

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

- September 21, 2015
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more and more companies in more and...
Sales & Marketing Auto News

Is your dealership relying on internet leads alone?

- September 14, 2015
What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In fact, the average email open rate...
Sales & Marketing Auto News
dealership web traffic

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified Sales Leads

- September 8, 2015
Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from its local competitors is more challenging...
Sales & Marketing Auto News
Customize Landing Pages

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online Ads

- September 1, 2015
If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How does your dealership measure user satisfaction...
Sales & Marketing Auto News

Tips and practices to connect with mobile shoppers more effectively

- August 17, 2015
The age of mobile is no longer around the corner - it's here! 50 percent of your potential customers are using mobile devices to shop for their next vehicle. So...
Sales & Marketing Auto News


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CBT News
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