TSLA417.5790.3187%
GM76.1900.05%
F13.5450.325%
RIVN13.9580.228%
CYD53.9800.32%
HMC26.0650.195%
TM187.870-2.07%
CVNA63.420-1.49%
PAG159.1400.16%
LAD272.5601.45%
AN183.360-1.31%
GPI315.080-0.12%
ABG180.805-2.025%
SAH74.2050.515%
TSLA417.5790.3187%
GM76.1900.05%
F13.5450.325%
RIVN13.9580.228%
CYD53.9800.32%
HMC26.0650.195%
TM187.870-2.07%
CVNA63.420-1.49%
PAG159.1400.16%
LAD272.5601.45%
AN183.360-1.31%
GPI315.080-0.12%
ABG180.805-2.025%
SAH74.2050.515%
TSLA417.5790.3187%
GM76.1900.05%
F13.5450.325%
RIVN13.9580.228%
CYD53.9800.32%
HMC26.0650.195%
TM187.870-2.07%
CVNA63.420-1.49%
PAG159.1400.16%
LAD272.5601.45%
AN183.360-1.31%
GPI315.080-0.12%
ABG180.805-2.025%
SAH74.2050.515%


Automotive Marketing

GM Interview

What One Skill Do Dealership GMs Absolutely Need Today? Intimacy With Marketing Fundamentals

- February 23, 2016
Are you comfortable with digital marketing concepts, even if you can't get too far down in the weeds? By Glenn Pasch Recently, I was asked what skills does a dealership general...
Sales & Marketing Auto News

Is your dealership looking for profit in all the wrong places?

- February 16, 2016
Working harder and longer...a lot of managers operate dealerships this way because of a lack of training. According to sales trainer, Joe Verde, this leads them down a path to...
Sales & Marketing Daily Automotive News

Is having a dealer blog worth your time? Hear from an auto industry insider.

- February 8, 2016
Two weeks ago, we heard from AutoNation’s CEO, Mike Jackson regarding this year compared to the history-making-year of 2015. He said, “the challenge turns to more of a quality...
Sales & Marketing Daily Automotive News
automotive marketing fundamentals

One Skill Dealership GMs Need Today

- January 29, 2016
Intimacy With Automotive Marketing Fundamentals By Glenn Pasch Recently, I was asked what skills does a dealership general manager need to succeed today that weren’t as necessary 10 years ago. I have...
Articles
New Vehicle Models

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

- December 21, 2015
Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers, their marketers and consultants discuss women...
Sales & Marketing Auto News
keywords

Selecting Keywords Pays Off With Improved Marketing ROI

- December 14, 2015
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY A strong keyword strategy is one...
Sales & Marketing Auto News
social selling

Why Are Dealers, GMs The Last At Their Stores To Join The Social Media Party?

- December 7, 2015
Lack of support from the top is holding dealerships back on social selling and marketing. BY LAURA MADISON A social media movement is rocking the retail automotive sector, but the people at...
Management & Leadership Sales & Marketing
website traffic

Take Advantages Of Marketing Tools Available In Google Analytics

- November 19, 2015
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics. BY AMY FARLEY Digital marketing for car dealers isn’t just about...
Sales & Marketing Auto News
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools

- October 28, 2015
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying process, women buyers tend to identify...
Sales & Marketing Auto News
TV Ad Time Competition

Dealers May Never Have Seen TV Ad Time Competition Like Next Year’s Elections

- October 21, 2015
In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO Sebastian Junger’s 1997 book “The Perfect Storm” describes a confluence of meteorological factors producing...
Sales & Marketing Daily Automotive News


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Rosen Automotive Group
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Why Rosen Automotive Group believes franchised dealerships remain essential in auto retail 


CBT News
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