Do you know your target audience? Learn who they are and how to draw them in.
Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is to understand your target audience, and...
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
Automotive Marketing
Are potential customers able to navigate around your website?
Recent studies and surveys tell us shopping online has become very popular, so, would potential customers be able to navigate around yours without issues?
According to J.D. Power’s 2016 Manufacturer Website...
What One Skill Do Dealership GMs Absolutely Need Today? Intimacy With Marketing Fundamentals
Are you comfortable with digital marketing concepts, even if you can't get too far down in the weeds?
By Glenn Pasch
Recently, I was asked what skills does a dealership general...
Is your dealership looking for profit in all the wrong places?
Working harder and longer...a lot of managers operate dealerships this way because of a lack of training. According to sales trainer, Joe Verde, this leads them down a path to...
Is having a dealer blog worth your time? Hear from an auto industry insider.
Two weeks ago, we heard from AutoNation’s CEO, Mike Jackson regarding this year compared to the history-making-year of 2015. He said, “the challenge turns to more of a quality...
One Skill Dealership GMs Need Today
Intimacy With Automotive Marketing Fundamentals
By Glenn Pasch
Recently, I was asked what skills does a dealership general manager need to succeed today that weren’t as necessary 10 years ago. I have...
Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers
Dealers must not equate these broad customer groups with common market segments that they can effectively target.
BY DENNIS GALBRAITH
I hear or read many dealers, their marketers and consultants discuss women...
Selecting Keywords Pays Off With Improved Marketing ROI
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY
A strong keyword strategy is one...
Why Are Dealers, GMs The Last At Their Stores To Join The Social Media Party?
Lack of support from the top is holding dealerships back on social selling and marketing.
BY LAURA MADISON
A social media movement is rocking the retail automotive sector, but the people at...
Take Advantages Of Marketing Tools Available In Google Analytics
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics.
BY AMY FARLEY
Digital marketing for car dealers isn’t just about...
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