Ricky Lopez on driving more Hispanic car buyers to your website and dealership
A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, "they lead in adoption of new devices. They are...
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
Automotive Marketing
The Best Marketing Techniques to Reach Your Millennial Audience
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this...
Optimizing your VDPs for the mobile screen
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops -...
Attribution in the Automotive Dealership Industry
There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when...
Digital Marketing Strategies for Labor Day Weekend at Your Dealership
Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest to plan your digital marketing campaigns...
How to Use Facebook Live in Your Dealership Marketing
Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone broadcast straight to their Facebook feed,...
Best Practices for Your Next AdWords Campaign
As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are simply a form of advertising for...
Taking a Tip from Tesla – Build Hype and Take Deposits with Limited Releases
On July 28th, the first 30 customers received delivery of their Tesla Model 3. It’s a model of success for the beleaguered electric car company, and one from which the...
Millennials, Mobile, and Marketing
When it comes to the "Three M's," the auto retail future certainly looks bright for dealerships that utilize and take advantage of: millennials, mobile, and marketing.
Zach Klempf, a millennial himself...
Personalized Messages Hit the Targets
It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest of their life. So instead of...
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