Display Ad Design Best Practices for The Automotive Industry
With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed by China, which generated 53 billion...
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
Automotive Marketing
What to Include in Your Dealership’s E-Newsletter
E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently. They can be used to promote...
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting...
Multi-Touch Attribution?
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution.
While this isn’t about the attribution...
5 Best Practices For Your Website From An Online-Only Dealership
Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of companies and contact information. Now, they...
Laura Madison: Are you taking advantage of service to sales opportunities?
While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and...
How Facebook Messenger gets around car buying barriers
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of...
Why do Most Digital Marketing Managers Fail?
I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they have a website and that is...
Forming a great Instagram strategy to sell cars
Instagram has steadily become one of the top social media platforms. It has garnered over 700 million monthly active users worldwide, with 500 million users being active daily. Just in...
8 Tips to Drive a Successful Email Marketing Campaign
As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that their preferred method of communication is...
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