Jason Knight: Digital Marketing Waste Tool
Your dealership spends a fortune every month on digital marketing and then hopes and prays it works. Jason Knight, COO and Co-Founder of LotLinx, says the stress that comes with...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Automotive Marketing
The Power of Digital Marketing: How Dealers Can Use Technology To Engage Consumers
Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way companies reach out to consumers has...
When the Going Gets Tough, the Wise Hit the Metrics
This article was originally posted in the September Issue of Car Biz Today Magazine.
New-car sales may have been down this year, six percent at the end of July, says Kelley...
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As a car dealer, unless you're wearing a shirt or hat out in public advertising your store, it's hard for some people to actually know what you do for a...
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In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting...
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Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow your brand, not only by the...
Building a Great Social Media Presence (Part 2) – LinkedIn and Twitter
This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here.
One of the most effective and complex ways to engage with your...
Building a Great Social Media Presence (Part 1) – Facebook
Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections to their audience. Companies and brands...
Ricky Lopez on driving more Hispanic car buyers to your website and dealership
A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, "they lead in adoption of new devices. They are...
The Best Marketing Techniques to Reach Your Millennial Audience
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this...
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