Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open...
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, then you might as well...
Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also...
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments,...
In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed the way buyers research vehicles before...
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully...
Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than that, they can become ambassadors of...
Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell us how your dealership can create...
Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the largest single opportunity for a dealer...
Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a company that brings in several billion...