TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%


Automotive Marketing

marketing budget

Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) – Glenn Pasch, CEO of PCG Digital

- March 18, 2019
On today's show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to get a true and accurate sense...
Sales & Marketing Auto News
social media

Why Organic Social Media Is Losing Its Power?

- March 15, 2019
Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm...
Sales & Marketing Auto News
Sokal

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal, CEO of Sokal Digital Advertising

- March 7, 2019
On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over 350 clients around the nation. Sokal’s...
Sales & Marketing Auto News
Force Marketing

John Fitzpatrick of Force Marketing Discusses Digital Marketing for Dealers

- March 5, 2019
At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.   To see more interviews from the Force...
Sales & Marketing Daily Automotive News
Facebook

Facebook Enhances Their Already Powerful Targeting System to Help Auto Dealers Reach More Customers

- March 1, 2019
What comes to mind when you hear of Facebook? Do you define it as just a social network? A platform for telling others about your dealership, or a robust tool...
Sales & Marketing Auto News
super bowl

Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?

- February 1, 2019
When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has more than doubled. So, why are...
Sales & Marketing Auto News
Experian

How to Engage Potential Customers with Better Market Intelligence – Amy Hughes, Experian

- January 31, 2019
At The NADA Show 2019 in San Fransisco, CBT's Jim Fitzpatrick spoke with Amy Hughes, Senior Director of Dealer Intelligence at Experian to discuss how to build successful and confident...
Sales & Marketing Daily Automotive News
dead-end

How To Avoid Dead-End Marketing Strategies At Your Dealership?

- January 30, 2019
If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies so that you can say no...
Sales & Marketing Auto News
automotive marketing

Cable TV’s Evolved Data Capabilities Create A Powerful Automotive Marketing Channel

- January 29, 2019
Ahead of the National Auto Dealers Association (NADA) conference in San Francisco, Comcast Spotlight hosted a panel discussion with automotive marketing industry leaders, to share their perspectives on the state...
Articles Headlines
marketing

The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019

- January 23, 2019
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of...
Sales & Marketing Auto News

Latest Articles

Weekly roundup: Moreno says Mercedes-Benz won't face ban, Ford F-150 supplier issue cuts shipments, Stellantis holds 2026 guidance
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Stellantis, Honda post Q3 sales results as hybrids and key models drive growth


CBT News
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