Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm...
On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over 350 clients around the nation. Sokal’s...
At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.
To see more interviews from the Force...
What comes to mind when you hear of Facebook? Do you define it as just a social network? A platform for telling others about your dealership, or a robust tool...
When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has more than doubled. So, why are...
At The NADA Show 2019 in San Fransisco, CBT's Jim Fitzpatrick spoke with Amy Hughes, Senior Director of Dealer Intelligence at Experian to discuss how to build successful and confident...
If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies so that you can say no...
Ahead of the National Auto Dealers Association (NADA) conference in San Francisco, Comcast Spotlight hosted a panel discussion with automotive marketing industry leaders, to share their perspectives on the state...
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of...
Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the...