Is There Still Value in Print Advertising?
We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era, it appears as though most consumers...
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
Automotive Marketing
How to Out-Perform the Competition in Digital Retailing – Tim Cox, CarNow
Digital Retailing is the latest and most talked about trend dominating the auto retail industry. But what does digital retailing really encompass, and how can your dealership out-perform the competition?...
How To Measure the Return On Investment For Automotive Events
Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a...
How to Use Full-Motion Walk-Around Videos For Dealership Inventory
It's no surprise that marketing trends come and go at a fast pace. The latest and greatest trend to grace dealerships these days is full motion walk-around videos. A lot...
Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales at Force Marketing, sits down with...
7 Tips For Evaluating Your Vendors
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While an inflexible and tough supplier will...
Facebook Launches Two New Marketing Tools to Help Dealers
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users...
Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from...
Track Your TV Advertising Data to Make Marketing Spend More Efficient – Max Steckler, Chief Product Officer, AutoChoice
Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's a disconnect it seems between what...
How To Get A Better Open Rate By Using Email Campaigns
Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open...
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