My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if...
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way engagement. The challenge in putting the...
According to MyOwnConference.com, webinar history began at the end of 1980’s in the form of real-time text messaging apps. In 1995, PictureTel announced the launch of the LiveShare Plus software,...
It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their...
Imagine attending an event that allows you to network, learn, and market your brand all in one place. Conferences allow you to do all of this, and more. These meetings...
In the changing technology space today it's very important for dealers to pay attention to new offers that are in the marketplace, and there are a large number of small...
We're pleased to have Steve Finlay, Editor of Ward'sAuto Magazine, on CBT Automotive Network. Steve talks with us in regards to a recent article he wrote in the Ward's Auto...
According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create...
When a customer walks into your showroom, what are they looking for? What do they expect as far as their customer experience, and how can you help them find the...
To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops...