Tuesday, November 24, 2020
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Glenn Pasch

The 4 Marketing Tips Your Dealership Should Focus on to End...

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always has great insight and advice into the world of marketing. If you’d like to hear more advice and insight from Glenn, be sure to watch […]
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marketing

Get More Quality Digital Marketing Leads with These Strategies – Jonathan...

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Jonathan “JT” Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments, in order to improve the overall health of the dealership. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Today, we are excited to have with us Mr. Jonathan Thompson, […]
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buying experience

How to Create the Best Car Buying Experience for Your Customer...

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Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully utilize their digital marketing strategies to create the best buying experience for their customers. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Welcome, Eric, to CBT. Eric Mercado: Thanks […]
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Marketing

Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your...

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  Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the largest single opportunity for a dealer in today’s market, best practices for utilizing big data, and more. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone, I’m Jim Fitzpatrick, thanks so much for joining […]
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automotive marketing

Cable TV’s Evolved Data Capabilities Create A Powerful Automotive Marketing Channel

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Ahead of the National Auto Dealers Association (NADA) conference in San Francisco, Comcast Spotlight hosted a panel discussion with automotive marketing industry leaders, to share their perspectives on the state of marketing in the industry. Among the varying topics of discussion, the under-utilized power of data —and specifically viewership data—and its use alongside TV advertising […]
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Marketing Solutions

Hearst Autos Aims to Deliver In-Market Shoppers to Your Website

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Hearst Autos Aims to Deliver In-Market Shoppers to Your Website Car and Driver is entering the retail space and they are excited to branch outside of their known enthusiast sector. James Tom, Senior Vice President of Dealer Network & enterprise Sales, Hearst Autos, shares with CBT News what we can expect from the company this year […]
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automotive marketing

What to Look for In an Automotive Marketing Agency

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As the digital markets continue to change, consumer habits also follow. With so much Automotive marketing agencies are there to help you analyze your regional data to find the best suitable online solutions to help you with capturing more leads. Aside from the normal challenges that automotive companies face, such as customer service issues and […]
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automotive marketing

Why Person Is the 4th P of Automotive Marketing

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People make the difference.  There it is.  Right up front. At Cars, we think that the salespeople and service advisors within our industry are such an important asset, we believe they’ve supplanted promotion to become the new fourth “P” in the 4Ps of Automotive Marketing™ – Product, Price, Place and Person.  Let’s look at a […]
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cars.com

Whatever Happened to Promotion?

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Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last P would be “Promotion,” however the inclusion of “Person,” and the remaining 4 Ps still addresses the significance of advancement for dealers and their staff. […]
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Frank Lopes

Full-Service Advertising Agencies

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  On this week’s episode of Auto Marketing Now, Brian speaks with Frank Lopes VP, Forrest & Blake Marketing & Advertising about what full-service advertising agencies can do for auto dealers.
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