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Steve Roessler joins CBT News to discuss the need for new dealership technology and better digital proficiency.

Dealership technology and the future of automotive commerce — Steve Roessler...

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Dealership technology is often outdated and used incorrectly, putting many retailers behind the curve on digital retail. However, with consumers conducting more and more...
Nathan Fox joins CBT News at the 2023 Digital Dealer conference to discuss the power of merchandising and product storytelling.

Merchandising vehicles through story — Nathan Fox | Cox Automotive

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Merchandising is a crucial component of any retail operation, especially in the age of digital commerce, where customers often have little to no access...
John Campos and Brian Pasch join Driving Solutions to discuss the connection between modern marketing technology and premium data.

How to modernize your dealership’s marketing technology — John Campos &...

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The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for...
Social media manager working diligently on tablet and smartphone.

What to look for when hiring a social media manager for...

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A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their...
Brian Pasch, CEO and founder of PCG Companies and automotive marketing trainer, joins Jim Fitzpatrick at the 2023 Digital Dealer conference.

Key tips for dealers that elevate the customer experience — Brian Pasch

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Brian Pasch is the CEO and founder of PCG Companies, as well as a keynote speaker, automotive marketing trainer, and author of nine automotive...
How do great dealers market? In this article we discuss how to use brand storytelling to emotionally connect with your dealership customers

The role of brand storytelling in car dealership marketing 

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You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to...
Generative AI has the potential to revolutionize marketing, streamlining the traditionally labor-intensive and speculative process.

Where does generative AI fit into dealership operations?

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Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of...
Recently, CBT News anchor Jim Fitzpatrick had the opportunity to speak with Jay Ku, CRO of TrueCar, at the 2023 Digital Dealer conference.

The importance of maximizing customer lifetime value — Jay Ku |...

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Jay Ku is relatively new to the automotive industry. Roughly nine months ago, he joined TrueCar, one of the industry's leading online marketplaces for...
At the recent 2023 Digital Dealer conference, anchor Jim Fitzpatrick spoke with Rick Dearden, a regional director for Lotlinx.

How dealers can take control of their inventory management — Rick...

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Rick Dearden is a regional director at Lotlinx, a technology platform that provides auto dealers and manufacturers with enhanced operational control over their retail...
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

Navigating Google’s GA4 update: A guide for dealerships

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Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into...