Tag: Automotive Marketing
Why customer experience is your dealership’s ultimate marketing tool
In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale,...
Dealers warm up to digital retailing but obstacles persist
The adoption of digital retailing tools among dealers has expanded in 2023, with the percentage of storefronts offering a fully online car-buying experience increasing...
The power and necessity of owning your advertising accounts
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
4 ways to incorporate QR codes into your dealership marketing strategy
We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward...
Entrepreneurial strategies to scale your dealership — Jay Abraham | The...
Dealership managers often struggle to scale their products or services in affordable way, especially when operating independently or in their first few years of...
Social media savvy: building an engaging online presence for your dealership
In today's digital age, it is imperative for businesses, including car dealerships, to have a strong online presence. Social media platforms offer a unique...
Solving lead defection once and for all — Eric DeMont |...
For many years, lead defection has been a frustrating but unavoidable headache for dealers, who have historically lacked the necessary tools to identify consumers...
Overcoming the trust gap between in-store and digital retail — Chase...
Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers....
4 of the best marketing channels to reach electric vehicle buyers
As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll...
How this company delivers a win-win solution for dealers –...
As the automotive industry faces high interest rates, a weakening economy, union labor strikes, and unwavering uncertainty, Columbian-based Wyn Solutions is committed to providing...