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By prioritizing the customer experience, dealers can cultivate a community of brand advocates that generate repeat business and referrals.

Why customer experience is your dealership’s ultimate marketing tool

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In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale,...
Dealers have grown more accustomed to digital retailing tools, with the number of stores offering a fully online experience rising to 40%.

Dealers warm up to digital retailing but obstacles persist

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The adoption of digital retailing tools among dealers has expanded in 2023, with the percentage of storefronts offering a fully online car-buying experience increasing...
Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

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Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.

4 ways to incorporate QR codes into your dealership marketing strategy

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We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward...
Jay Abraham joins Inside Automotive to teach dealership managers the strategies entrepreneurs use to affordably scale their businesses.

Entrepreneurial strategies to scale your dealership — Jay Abraham | The...

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Dealership managers often struggle to scale their products or services in affordable way, especially when operating independently or in their first few years of...
By prioritizing authenticity, creating engaging content, and inte­racting with their audience, de­alerships can create a powerful social media strategy.

Social media savvy: building an engaging online presence for your dealership

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In today's digital age, it is impe­rative for businesses, including car de­alerships, to have a strong online presence. Social media platforms offer a unique...
Eric DeMont joins Driving Solutions to discuss the problem of lead defection and a new tool helping dealers capitalize on their customer data.

Solving lead defection once and for all — Eric DeMont |...

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For many years, lead defection has been a frustrating but unavoidable headache for dealers, who have historically lacked the necessary tools to identify consumers...
Chase Abbott joins Driving Solutions to discuss the importance of trusting digital retail and giving customers control over the sales process.

Overcoming the trust gap between in-store and digital retail — Chase...

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Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers....
Most electric vehicle buyers are concerned with helping sustain or improve Earth’s environment since electric vehicles don’t have emissions.

4 of the best marketing channels to reach electric vehicle buyers

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As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll...
At the 2023 Digital Dealer conference, Venus Toro, CEO of Wyn Solutions discusses how dealers utilize their 'win-win-solution' platform.

How this company delivers a win-win solution for dealers –...

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As the automotive industry faces high interest rates, a weakening economy, union labor strikes, and unwavering uncertainty, Columbian-based Wyn Solutions is committed to providing...