TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%


Automotive Marketing

OfferLogix

Aaron Bickart OfferLogix EVP/GM on the importance of integrating accurate finance payments with your advertising technology

- December 15, 2020
Today on CBT News, Aaron Bickart, EVP and general manager of OfferLogix, joins the show again to discuss how API and fintech can address issues within the automotive industry. Bickart...
Featured F&I
management

How to sell change to upper management

- December 11, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate or die. There can...
Sales & Marketing Articles
YouTube

Why you should use YouTube for your fixed-ops marketing campaigns

- December 10, 2020
Look around at most of your automotive dealership competitors on Google, and you'll find that they're using YouTube to inform prospective customers about the latest models. But it's not just a place...
Sales & Marketing Fixed-Ops
geofencing

Geofencing: The Marketing Technique Other Dealers Use Against You

- December 7, 2020
The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose a geographically-based area and focus marketing...
Sales & Marketing Articles
Dealers United

Dealers United creates holiday marketing offering to help dealers stand out this season

- December 4, 2020
Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte, browsing for product listings is the...
Sales & Marketing Articles
platforms

Top 3 social media platforms your dealership should actually use

- December 1, 2020
Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You may have personal accounts on Twitter,...
Sales & Marketing Articles
COVID-19

Marketing during COVID-19: Five examples of advertising to customers

- November 26, 2020
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk....
Sales & Marketing Auto News
service

New study shows consumers’ motives for dealership service, key marketing tactics

- November 26, 2020
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The...
Fixed-Ops Sales & Marketing
car dealer

3 key practices every car dealer should apply to their operations today – Frank Lopes

- November 24, 2020
As we near the end of one of the most unpredictable years in recent memory, many dealers are wondering what they should be doing right now to prepare for success...
Management & Leadership Featured
marketing

Automotive marketing study reveals two marketing techniques that boost sales by 76 percent

- November 24, 2020
There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data...
Sales & Marketing Articles

Latest Articles

RockED and VINCUE launch inventory management industry certification for retail automotive dealers and operators
Latest Articles 06/09/26

RockED and VINCUE launch inventory management industry certification for retail automotive dealers and operators

Stellantis issues massive 1 million recall due to fire risks
Latest Articles 06/09/26

Stellantis issues massive 1 million recall due to fire risks

Honda CEO survives ouster attempt despite worst loss in decades
Latest Articles 06/09/26

Honda CEO survives ouster attempt despite worst loss in decades

UAW strike at GM supplier continues, Gordie Howe Bridge set to open June 15, Amazon Autos eyes European expansion
Latest Articles 06/09/26

UAW strike at GM supplier continues, Gordie Howe Bridge set to open June 15, Amazon Autos eyes European expansion

UAW strike at GM Axle supplier enters second week with no deal in sight
Latest Articles 06/09/26

UAW strike at GM Axle supplier enters second week with no deal in sight

Amazon Autos targets European growth as regulatory and market barriers loom
Latest Articles 06/09/26

Amazon Autos targets European growth as regulatory and market barriers loom

$4.6 billion Gordie Howe Bridge set to open June 15, adding key trade corridor
Latest Articles 06/09/26

$4.6 billion Gordie Howe Bridge set to open June 15, adding key trade corridor

China's car sales drop for eighth straight month.
Latest Articles 06/09/26

China’s car sales drop for eighth straight month

The dealership growth strategy hiding in plain sight. Affinitiv CEO Sharon Kitzman says dealership must reconnect sales and service to drive conversions and protect loyalty in a tough market.
Latest Articles 06/09/26

The dealership growth strategy hiding in plain sight

How the FTC's pricing rules are impacting dealers now and what needs to change
Latest Articles 06/09/26

How the FTC’s pricing rules are impacting dealers now and what needs to change