How To Use Snapchat In Your Dealership’s Marketing
Snapchat, in the world of social media, is relatively new. Social media in the automotive retail world is also a relatively new idea. As much of a bad rap as...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Auto Retail
The Importance of Overcoming Fear
It doesn't matter how much knowledge you possess, the important thing is what you do with that knowledge. Mark talks about the importance of overcoming fear in this week's episode of...
Maintaining transparency in your appraisal process
Joe sits down with Steve Stauning, Founder and President of SteveStauning.com, to discuss how being transparent with your customers during the appraisal process can help put more names into your...
5 Secrets That Will Help You Master Conversation Skills
What are the fundamentals of conversation skills? What do you say when you’re face to face?
It’s a good question that isn’t often addressed. First impressions matter even more than you think....
Engaging With Millennials and Their Parents
Do you know how to engage with Millennials? More importantly, do you know how to engage with parents of a Millennial?
Understanding the needs of female buyers – The 2017 U.S. Women’s Car Dealer Report
In this interview with Women-drivers.com President Anne Fleming, Joe uncovers interesting facts collected in the 2017 U.S. Women’s Car Dealer Report about the vehicle buying habits of women. Representing 45%...
View-Through Attribution: The most important KPI you’re probably not using
When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which...
How GM achieved NA sales growth in Q1
How do you balance the needs and wants of customers versus what Wall Street says your brand should be selling vehicles? In an interview with CNBC’s Phil Lebeau, GM CFO...
Car Dealer ‘Buy Now’ Approach Comes at a Cost
Originally posed on WardsAuto.com on May 1, 2017 by Richard Libin
Most consumers at some point have experienced the high-pressure sale, the push to “buy now before it’s too late.” While many...
April 2017 Auto Sales Totals
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of April 2017.
The seasonally adjusted, annualized sales rate was 16.8 million. Starting with domestic non-luxury...
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