Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they browsed your awesome website. Yes, they...
Over the past couple of decades, marketing has transitioned from the “action of pushing out messaging,” to “strategically driving engagement and revenue.” Case studies, white papers, and reports highlight the...
Every dealer wants to see their sales improve without having to spend more money on generating new leads, and that means making the most of every customer experience that comes...
It is necessary for every business in every industry to invest in digital advances and upgrades in order to stay afloat these days. The automotive industry is no different, and...
On today's edition of CBT News, Jim Fitzpatrick chats with Jeremy Acevedo, Manager of Industry Analysis at Edmunds, to discuss the winners and losers for September, as well as some...
By now, most have heard something about the Trump Administration’s planned auto tariffs. The president campaigned under promises to help a flagging auto industry through a 25% tariff on auto...
On today's edition of CBT News, Jim Fitzpatrick talks with Shay Foley, F&I Director at Champion Chevrolet of Avon, Indiana to discuss the new challenges for today's F&I manager.
Recently named one of...
The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries. Internet sales managers - a title...
F&I products, selling techniques, and technological tools have all undergone a seismic shift in the last 30 years. Gone are the 4 squares, the stacks of blank contracts to be...
Analysts have been cautiously optimistic for months while attempting to project when high-interest rates, Federal rate hikes, and high new car prices would finally have an impact on sales. It...