Tag: Auto Retail
Selling to Baby Boomers in 2019
If you see enough commercials, it might seem like the only generation with money and spending potential are Millennials.
While Millennials offer tremendous potential for...
How to Minimize Car Buying Time at Your Dealership – Mazen...
As you may know, the F&I Department is perhaps the most rapidly-changing area of the dealership. From e-contracts to digital menus, you might be...
How Paramus Honda Found Success By Expanding Their BDC – Jason...
On today's show, Jim speaks to Jason Cohen, BDC and E-Commerce Director for Paramus Honda, one of the largest and most profitable stores in...
The Power of Cable TV Advertising for Auto Dealers
If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers...
Increase Your Dealership Website Visits with Targeted TV Ads – Comcast...
Just when you thought television advertising was a thing of the past, don’t touch that remote, because today's guest will share with you why...
General Motors Hedging Bets on the Future with Layoffs
This morning, Monday, November 26th, General Motors (GM) announced sweeping changes to their operation, sending waves throughout the automotive industry. The proposed realignment includes...
Happy Thanksgiving from CBT Automotive Network
From our CBT News family to yours, Happy Thanksgiving.
Car Subscription Services: What Have We Learned So Far?
There has been a lot of buzz surrounding car subscription services lately, with experts predicting that subscription services will change the face of automotive...
Unlock Hidden Profits in Your Dealership By Properly Utilizing the Data...
On today's show, Jim Fitzpatrick speaks with Michael Roppo, director of dealer fixed-ops consulting and training for WithumSmith and Brown’s automotive division, to discuss...
What is the Best Question to Ask to Improve Results
A new manager was hired to lead an underperforming team. Before the first meeting with the team, the owner of the company sat with...