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digital marketing

The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG...

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Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy,...
vAuto

Update Your Vehicle Appraising System to Boost Profits in 2019 –...

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Determining the profitability of your dealership’s used vehicle inventory is critical to maintaining success. Are you still using ‘number of days on the lot’...
Paul J. Daly

Progressive Branding Strategies For Your Dealership – Paul J. Daly, Congruent...

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Today we speak with Paul J. Daly, founder, and CEO of both Image Auto and Congruent out of Syracuse, New York. VIDEO TRANSCRIPT: From our studios in...
design

What Your Building Design Says About Your Dealership – Nicholas Berndt,...

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The design and layout of your dealership is more important than you might think. It should facilitate exceptional customer service and efficiency, from the...
service drive

Help Your Fixed-Ops Department Finish Out the Year Strong – Almog...

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An efficient and well-run service drive is the heart and soul of any dealership. In many ways, it is the most heavily visited department...
positive

How to Stay Positive and Become Your Best Self – Mark...

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It’s important now more than ever to maintain a positive attitude amidst the pressures of this sales season. On today’s show, we speak with...
tom richards

How Your Dealership Can Thrive and Become More Profitable in 2019...

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Having up to date and correct insight into industry trends and successful practices is half the battle when running a successful dealership. Joining Jim...
Art Sobczak

Sales Call 101: How to Sell Successfully Over the Phone –...

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Practicing cold calling in your BDC is challenging but it can also generate an abundance of leads for your dealership's sales department. Our guest today...
BDC

Revitalize Your BDC in 2019 with These Proven Techniques – David...

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As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for...
Jeff Shore

Cultivate a Better Relationship with Your Customers Using These Strategies ...

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The sales process can be challenging at times, but when done right, a good salesperson can predict their customer's next move. Having the right...