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How to Implement and Manage a Strong SEO Strategy for Your...

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 It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers...

Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT”...

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Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales...
paid search

How to Reduce Your Dealership’s Paid Search Advertising Waste – James...

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When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...
marketing

Get More Quality Digital Marketing Leads with These Strategies – Jonathan...

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Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate...
buying experience

How to Create the Best Car Buying Experience for Your Customer...

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Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at...
Marketing

Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your...

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  Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the...
marketing budget

Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) –...

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On today's show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to...
Sokal

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal,...

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On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over...
Brian pasch

NADA 2019: Brian Pasch and Expert Panel Discuss Automotive Digital Retailing...

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While at the NADA 2019 show Brian Pasch, Host of Auto Marketing Now on CBTNews.com sat down with a panel of industry leaders to...
experian

Find, Reach, and Retain Profitable Customers with the Power of Predictive...

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Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing...