TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%


auto marketing

predictive analytics

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect – Marco Schnabl, automotiveMastermind

- October 1, 2019
On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Jim and Marco discuss...
Kevin Frye

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture – Kevin Frye, Jeff Wyler Automotive Family

- September 26, 2019
On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim...
email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

- September 5, 2019
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current...
Glenn Pasch

How to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies

- September 2, 2019
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make...

How to Implement and Manage a Strong SEO Strategy for Your Dealership – Kevin LeSage, Autotrader

- July 25, 2019
 It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their...

Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing

- May 22, 2019
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales at Force Marketing, sits down with...
paid search

How to Reduce Your Dealership’s Paid Search Advertising Waste – James Grace, CEO of Wizely

- April 23, 2019
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, then you might as well...
marketing

Get More Quality Digital Marketing Leads with These Strategies – Jonathan “JT” Thompson, Force Marketing

- April 8, 2019
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments,...
buying experience

How to Create the Best Car Buying Experience for Your Customer Using Digital Marketing Technology – Eric Mercado, Force Marketing

- March 29, 2019
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully...
Marketing

Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your Dealership Should Pay Attention To

- March 25, 2019
  Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the largest single opportunity for a dealer...