TSLA400.01311.1125%
GM81.1853.135%
F12.8750.435%
RIVN17.1850.295%
CYD43.2100.8881%
HMC24.9900.63%
TM217.5604.7%
CVNA390.46528.2254%
PAG161.4755.455%
LAD283.1708.30001%
AN207.7559.465%
GPI349.67014.19%
ABG211.0306.94%
SAH70.8603.49%
TSLA400.01311.1125%
GM81.1853.135%
F12.8750.435%
RIVN17.1850.295%
CYD43.2100.8881%
HMC24.9900.63%
TM217.5604.7%
CVNA390.46528.2254%
PAG161.4755.455%
LAD283.1708.30001%
AN207.7559.465%
GPI349.67014.19%
ABG211.0306.94%
SAH70.8603.49%
TSLA400.01311.1125%
GM81.1853.135%
F12.8750.435%
RIVN17.1850.295%
CYD43.2100.8881%
HMC24.9900.63%
TM217.5604.7%
CVNA390.46528.2254%
PAG161.4755.455%
LAD283.1708.30001%
AN207.7559.465%
GPI349.67014.19%
ABG211.0306.94%
SAH70.8603.49%


ad spend

Meta’s Bob Lanham on where to focus your car dealership’s marketing strategy in 2022

- January 5, 2022
How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be tough trying to figure out where...
Sales & Marketing Featured
Google SEM

Brian Pasch discusses surprising results from latest Google SEM Report

- August 31, 2021
Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns. Pasch joins the show today to...
Sales & Marketing Featured

JJ Quest discusses how car dealers can evolve their marketing practices to match current digital trends

- February 18, 2021
Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective messaging? On today’s show, we’re pleased...
Sales & Marketing Featured
JJ Quest

What COVID-19 has taught car dealers about strategic marketing – JJ Quest

- November 6, 2020
Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and how to operate in it. Today,...
Sales & Marketing Daily Automotive News
market update

CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx

- August 31, 2020
  On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from 13.39 in 2019. The inventory of...
Featured Headlines
Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads

- August 27, 2020
If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch...
Sales & Marketing Auto News
force marketing

Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and Impact

- August 20, 2020
When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one...
Sales & Marketing Auto News
Comcast Spotlight

Track Your TV Advertising Data to Make Marketing Spend More Efficient – Max Steckler, Chief Product Officer, AutoChoice

- May 1, 2019
Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's a disconnect it seems between what...
Sales & Marketing Auto News
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

- March 19, 2019
Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a company that brings in several billion...
Sales & Marketing Auto News
machine learning

How Machine Learning and AI are Boosting Marketing Efficiency and Slashing Waste

- September 22, 2017
In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting...
Sales & Marketing Auto News

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CBT News
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