Tuesday, October 19, 2021
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Google SEM

Brian Pasch discusses surprising results from latest Google SEM Report

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Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns. Pasch joins the show today to discuss some surprising findings and unexpected outcomes from this latest study. Google has managed to avoid a lot of scrutiny over the past 20 years […]
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JJ Quest discusses how car dealers can evolve their marketing...

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Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective messaging? On today’s show, we’re pleased to be joined by JJ Quest, Chief Strategist at Conquest Strategic Marketing, who discusses this further. It’s hard to believe that we’re almost a year into […]
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JJ Quest

What COVID-19 has taught car dealers about strategic marketing –...

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Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and how to operate in it. Today, we’re talking to an expert in automotive marketing to weigh in on a few marketing changes. We’re pleased to be joined by JJ Quest, Chief […]
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market update

CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx

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  On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from...
Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook...

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If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch up with old friends. It is now a powerhouse of advertising tools and resources. Paul Potratz, Owner of Potratz Partners Advertising joins us to discuss Facebook […]
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force marketing

Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and...

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When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the...
Comcast Spotlight

Track Your TV Advertising Data to Make Marketing Spend More...

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Cable television’s data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There’s a disconnect it seems between what tier two and three auto marketers deem as traditional media spend with television specifically and what the modern TV’s data capabilities actually are and what […]
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marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

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Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a company that brings in several billion dollars every year, spends over $1 billion on ads. Every company has the potential for growth. The goal of advertising is to first establish a […]
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machine learning

How Machine Learning and AI are Boosting Marketing Efficiency and...

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In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting serious buyers, often relying on no more than past experience, instinct, and maybe a few long-standing relationships with media reps. That antiquated process was a […]
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