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It is time to stop debating & hire a digital marketing...
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was...
How to sell change to upper management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than...
Why You Need a Long Term Value Metric for Fixed Operations
For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to...
Why Did it Take a Pandemic for Dealers to Embrace Digital...
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He...
What Is the Role of a Marketing Manager?
On today's Tip of the Day, Glenn Pasch explains what a marketing manager does to help your dealership.
How To Use Patience to Benefit Your Process
Patience is a virtue, but what about in auto retail when cranking out cars every 30 days is a necessity? Glenn explains how to...
You’ve Been Promoted. Now What?
CONGRATS, you’ve been promoted. Now what? Glenn Pasch says there are two things you should do before anything else.
VIDEO TRANSCRIPT:
Congratulations, you've now been promoted...
Requirements vs. Requests
What is the difference between a requirement and request when it comes to your dealership management? Glenn explains in this Tip of the Day.
VIDEO...
CBT News Week In Review: January 31, 2020
CBT News Week In Review for Friday, January 31st, 2020:
Glenn Pasch on Alleviating Pain Points in Your Customer Journey
Please join us in welcoming back...
Confused About Vendor Speak?
Are you confused about vendor speak? Are your vendors using language your team can understand? If they’re not, Glenn Pasch has a few suggestions....












