TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%

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Website Analytics

How to Get Accurate Dealer Website Analytics Reports

- December 14, 2017
Is there a large discrepancy between your website analytic reports and Google analytics? Brian explains the impact and how to correct it.     Video Transcription Our Tip of the Day comes from Brian Pasch. Have...
cybersecurity

The Threat of Cybersecurity Breaches: Four Ways Dealers Can Protect Customer Information

- December 14, 2017
Do you have credit card information stored on your computer? Have you ever opted to have your passwords remembered on your browser? Did you ever open an email from someone...
Holiday Sales

Maximize Your Holiday Sales Marketing

- December 12, 2017
As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time, you still want your site to...
trial close

Getting the Customer to Like You to Close the Deal

- December 12, 2017
You have a separate agenda from your potential buyers.  You want to sell a car right now. They, in the meantime, don’t even know if they can trust you.  So,...
brand values

Benefits of a Customer’s Seal of Approval

- December 12, 2017
Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are intangible promises made tangible through recognizable...
mobile marketing

Mobile Marketing Opportunities For Auto Dealerships

- December 11, 2017
As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still around with apps like Pandora, Spotify,...
buyers

How to Get Buyers to Visit Your Dealership between Purchases

- December 8, 2017
Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your dealership, but the real secret lies...
online

5 Ways to Win Online

- December 8, 2017
I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is always the same: First and foremost,...
driverless vehicles

The Unintended Impact of Driverless Vehicles

- December 7, 2017
Fully autonomous vehicles are likely hitting a dealership showroom near you long before you thought possible.  The reason why this is likely occurring sooner rather than later is because of...
maserati

Why Maserati and other manufacturers may want to skip the dealer

- December 6, 2017
A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking to exclude coming electric vehicles and...