Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?
When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has more than doubled. So, why are...
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
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Week In Review: How to Maximize the Profitability of Your Fleet Vehicles | How to Hold on to Front-End Gross and Improve the Overall Health of your Dealership | Four Predictions for the Future from Cox Automotive’s Mobility Study
CBT News Week In Review for Friday, February 1st, 2019:
How to Hold on to Front-End Gross and Improve the Overall Health of your Dealership - Brian Benstock, Paragon Honda
Dealers across...
Four Predictions for the Future from Cox Automotive’s Mobility Study – Isabelle Helms, VP Research and Market Intelligence
As we settle into 2019, alternative vehicle ownership continues to increase in popularity with consumers. Here to guide us through this emerging market is Isabelle Helms, vice president of research...
How to Engage Potential Customers with Better Market Intelligence – Amy Hughes, Experian
At The NADA Show 2019 in San Fransisco, CBT's Jim Fitzpatrick spoke with Amy Hughes, Senior Director of Dealer Intelligence at Experian to discuss how to build successful and confident...
NADA 2019: Joe Verde Group, Sean Gardner
While in San Francisco at the 2019 NADA Show we caught up with Sean Gardner, trainer, and instructor for the Joe Verde Group to find out his opinion on how dealers...
The Importance of Having Return Customers in the Service Drive | How To Avoid Dead-End Marketing Strategies At Your Dealership? | Ford Sales Decline for a Fourth Straight Quarter
Today on CBTNews.com - Wednesday, January 30th, 2019:
The Importance of Having Return Customers in the Service Drive - John Fairchild, Fixed-Ops Expert
According to Cox Automotive’s latest study, Opportunities to Build...
NADA 2019: HomeNet, Randy Kobat
We sat down with Randy Kobat, Senior Vice President of vAuto and HomeNet, at The 2019 NADA Show to find out what critical issues dealers are facing within retail automotive.CBTNews.com...
How to Hold on to Front-End Gross and Improve the Overall Health of your Dealership – Brian Benstock, Paragon Honda
Dealers across the country have felt the pressure to hold on to front-end gross as margin compression continues to be a persistent issue. Here to tell us how you can...
Effective Ways to Address Difficult Customers
If you have worked in the Service Drive for, let’s say, 15 minutes or longer you probably understand that there is a fair share of difficult customers you will encounter.
As...
How Subscription Services Can Create More Predictable Revenue Streams for Your Dealership – Vince Zappa, Clutch Technologies
The buzz surrounding car subscription services in 2018 has continued full speed ahead into 2019. With more millennials looking for alternative vehicle ownership options, and the appeal of not being...
