If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind. It not only adds depth to your marketing, it’s preferred over other types of...
On this week's episode of the Weekly Tune-Up, Becky Nixon talks about some "must-haves" for female customers and how to better serve female car buyers in your service drive.
Video Transcription:
Hello,...
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many mention the feeling of anxiety. From...
Last week, Cox Automotive released its most recent analysis titled “Evolution of Mobility: The Path to Electric Vehicle Adoption Study.” There is no doubt that electric vehicles (EVs) have been...
After spending over 30 years in the auto retail industry as the GM for Galpin Motors and overseeing the number one Ford Dealer in the world, our next guest has...
What makes a great salesperson great at sales? Is it all about the numbers, or is it about having the right mindset and building positive relationships? The answer might not...
It’s no secret that healthy employees are more likely to have positive attitudes and more energy to complete tasks at your dealership. Healthy habits can also lead to lower insurance...
Back in June, Michele Boyarsky of The Engine Block reported that there is a growing shortage of auto technicians that is “alarming and worth your attention.” According to the National...
In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your dealership. Ultimately, many factors impact whether an employee makes a lateral or vertical transition within...
When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC. While you are correct that most...