Not every dealer is rolling in dough. For low to mid-priced brands, it can feel impossible to compete with luxury dealerships that can deliver a VIP experience. However, customers are...
If your New Year’s Resolution was to look inward, to focus on your own dealership and to let go of the urge to check up on what your competitors are...
The automotive industry has seen unprecedented growth over the past four years. However, this would not have been possible without the purchasing power of diverse ethnic groups. According to Damon...
On today's CBT Newscast for Wednesday, January 17th, 2018:
Steve Stauning: How to avoid the steps to the sale that customers dislike
As a dealership, you have salespeople who know a lot...
CHICAGO, January 17, 2018 -- LotLinx, the industry’s #1 Automotive AI, today announced Gee Leung has joined the Company as Chief Operating Officer. Leung has been a trusted advisor to hundreds of digital media and technology companies...
With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being left behind. Direct mail, a form...
In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in a brand is authenticity. In the...
Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media or news feed within minutes, and...
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing...
On today's CBT Newscast for Friday, December 29th, 2017:
Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss...