Tuesday, December 1, 2020

Bill Ford: $11 billion investment will make profit per vehicle “remarkable” | How to avoid the steps to the sale that customers dislike | Going from a product-led approach to a customer-led approach

 

On today’s CBT Newscast for Wednesday, January 17th, 2018:

Steve Stauning: How to avoid the steps to the sale that customers dislike
As a dealership, you have salespeople who know a lot about the customer’s buying process and how to initiate it. Steve Stauning, author, contributor to CBT Magazine, and founder of SteveStauning.com, says knowing the problem isn’t the issue. It’s causing the problem in the first place that’s not getting the job done. Watch Now

Bill Ford: $11 billion investment will make profit per vehicle “remarkable”
Ford says it will shell out $11 billion to help bring 40 electrified vehicles to market by 2022. In a recent interview with Bloomberg, Ford Chairman Bill Ford was asked how an ambitious move like this can help sales down the line. Watch Now

Transforming from a product-led approach to a customer-led approach
With all of the discussion around how technology will change the way your dealership sells cars and what type of cars, you’re just interested in transforming your dealership from a product-led approach to a customer-led approach. Following Volkswagen’s lead might help. When you’re a top automaker like Volkswagen, you look for every advantage to help dealers figure out how to improve the customer experience. That means Jason Bradshaw, Volkswagen Australia’s first Director of Customer Experience, does things like getting as many perspectives as possible when it comes to data. Read More

CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

New to recon software? Make the most of it

Congratulations! You’ve decided to advance your used car business by improving its reconditioning efficiencies through automation. Now what?  Few people like change, and a shift in...

Bozard Ford’s Ed Roberts discusses pivoting their service strategy during the pandemic

Across the industry, service directors have often said that qualified technicians are hard to come by. Ed Roberts joined CBT News to discuss his...

Car sales strategies then and now: How to modernize your techniques for 2021

Today on CBT News, David Lewis is back on the show discussing a number of different topics across the automotive industry. Lewis is the...

Stay Connected

0FansLike
0FollowersFollow
0FollowersFollow

Latest Articles

New to recon software? Make the most of it

Congratulations! You’ve decided to advance your used car business by improving its reconditioning efficiencies through automation. Now what?  Few people like change, and a shift in...

Bozard Ford’s Ed Roberts discusses pivoting their service strategy during the pandemic

Across the industry, service directors have often said that qualified technicians are hard to come by. Ed Roberts joined CBT News to discuss his...

Car sales strategies then and now: How to modernize your techniques for 2021

Today on CBT News, David Lewis is back on the show discussing a number of different topics across the automotive industry. Lewis is the...

Top 3 social media platforms your dealership should actually use

Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You...

Tips to enhance the trade-in appraisal process

In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16...