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Current Events and Consumer Car-Shopping Patterns | Your 2018 Marketing Plan: What to Focus On | Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

 

On today’s CBT Newscast for Friday, December 29th, 2017:

Brooke Skinner RickettsBrooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing the site’s real-time behavioral data to determine how consumer car-shopping patterns are affected by current events, pop culture news, and other events in 2017 in the digital automotive marketplace. Watch Now

CBT News
CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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