Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building blocks which form these powerful tools....
According to the Q4 2022 Haig Report, which tracks trends in auto retail and their impact on dealership values, dealership profits reach new peaks in 2022, driving the robust demand...
Automobile dealerships are told they must adapt to the ever-changing landscape every week. Or at least it seems that way. For example, one of the most significant developments in car...
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CDP building blocks: Identity, entity and household resolution - Brian Pasch | PCG Companies
Now that we have covered the benefits a Customer Data Platform (CDP) can provide to...
On this episode of Inside Automotive, Aaron Bickart, Executive Vice President & General Manager of OfferLogix, sits down with host Jim Fitzpatrick to discuss how the industry is changing in...
Even though electric vehicle (EV) adoption is growing, one issue remains a roadblock: the lack of enough EV chargers. According to a McKinsey report, half of US consumers list battery...
The automotive industry remains vulnerable to economic uncertainty and cyclicality in demand due to reduced consumer purchasing power. While per-unit profitability is now almost double pre-pandemic levels and inventory levels...
It's easy for business leaders and owners to get caught in the here-and-now instead of planning for the future, especially in light of the societal and economic transformations over the...
The greatest ambassador a dealership or any consumer-facing business has is current customers. People are more likely to consider the outlook of those they trust. According to Nielsen, 82% of...
On March 24, Ford announced its new plant, which is being built south of Memphis, Tennessee, will be able to produce 500,000 EVs yearly when it is fully operational.
Ford's next-generation...