The three levels of functionality in hybrid CDP platforms

CBT News Staff Writer - May 18, 2023

On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, provided updates on the launch of Google Analytics 4 and the work of the Automotive Standards Council to...

Featured

Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

Aaron Sheeks - May 16, 2023

By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie has been a key component for...

Sales & Marketing Publishing Partners

Your dealership’s data is key to navigating through challenges and driving sustainable success and long-term profitability.

Shifting Focus: Making your dealership’s data work for you

Aaron Baldwin, Chief Product Officer, automotiveMastermind - May 11, 2023

In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is key to navigating through those challenges...

Management & Leadership Publishing Partners

Why marketing automation and a customer data platform (CDP) are the perfect pair

Brian Pasch - April 20, 2023

Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this...

Daily Newscast

Playing the long-game with CDPs and unified data — Aaron Baldwin | automotiveMastermind

Brian Pasch - April 13, 2023

On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with their associated strengths and weaknesses. For...

Publishing Partners

Graphic designer sketching new ad designs on tablet.

8 tips to revamp your dealership ad designs for today’s modern customers

Steve Mitchell - April 13, 2023

You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report titled “Ad blockers and advocacy: Why...

Sales & Marketing Articles

Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies

Brian Pasch - March 23, 2023

A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive retail, companies in other industries have...

Daily Newscast

Lithium prices drop, fixed ops revenue data, USDOT awards millions

CBT News Editorial Team - March 22, 2023

Inside Automotive Meet dealer Beth Beans Gilbert: The 2023 Barbara Cox Woman of the Year Beth Beans Gilbert, Vice President of the Fred Beans Automotive Group, received the 2023 Barbara Cox Woman...

Daily Newscast

Using digital tools to simplify business operations without sacrificing the customer experience — Greg Uland & Ryan Osten

CBT News Staff Writer - February 9, 2023

As digitization becomes standard practice in dealerships, storeowners can often feel overwhelmed by the number of tools available to them. Greg Uland is the Vice President of Brand Marketing at...

Daily Automotive News Publishing Partners

Outsell CEO Mike Wethington on the benefits of having a Customer Data Platform (CDP)

Jaelyn Campbell - February 3, 2023

The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget Fitzpatrick had the pleasure of sitting...

Daily Automotive News Publishing Partners

Search for:

The three levels of functionality in hybrid CDP platforms

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

Shifting Focus: Making your dealership’s data work for you

Why marketing automation and a customer data platform (CDP) are the perfect pair

Playing the long-game with CDPs and unified data — Aaron Baldwin | automotiveMastermind

8 tips to revamp your dealership ad designs for today’s modern customers

Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies

Lithium prices drop, fixed ops revenue data, USDOT awards millions

Using digital tools to simplify business operations without sacrificing the customer experience — Greg Uland & Ryan Osten

Outsell CEO Mike Wethington on the benefits of having a Customer Data Platform (CDP)

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