TotalCX's collaboration with Elead through ICOM AI technology provides a distinctive advantage to automotive dealerships.

TotalCX revolutionizes the customer communication experience through mobile app integrations

CBT News Editorial Team - December 22, 2023

HOUSTON, December 21, 2023 – TotalCX, the leading provider of AI-driven customer experience management solutions, is proud to unveil its latest groundbreaking development in the automotive industry. Today, TotalCX announces...

Publishing Partners

By translating customer feedback into actionable knowledge, dealerships can upgrade customer satisfaction and gain a competitive edge.

How to make customer feedback part of your dealership’s growth strategy

Joseph Iyanu - December 21, 2023

In today’s highly competitive market, dealerships are continuously searching for new and creative ways to gain a competitive advantage. One often underestimated resource that can provide invaluable insights is customer...

Sales & Marketing Articles

Paul Appelbaum joins CBT News at the 2023 Digital Dealer conference to discuss the importance of accurate payment estimates.

How payment estimates impact the customer experience — Paul Appelbaum | OfferLogix

CBT News Staff Writer - November 1, 2023

Inaccurate payment estimates are one of the biggest pain points for car buyers, sometimes ruining the dealership experience for consumers. Unfortunately, many dealers rely on outdated systems that prevent them...

Event Coverage

Jade Terreberry joins CBT News to discuss the power of first-party data and the effort to equip dealers with this essential technology.

Maximizing dealership profits with first-party data — Jade Terreberry | Cox Automotive

CBT News Staff Writer - October 26, 2023

First-party data, customer information collected and stored by a business, is a powerful tool that allows companies to provide better, more efficient service. But with the digital landscape evolving faster...

Event Coverage

Kyle Hollaway and Amber Daniel join Driving Solutions to discuss ethical data collection and the process of finding the right data provider.

How to identify the best data collection partner for your dealership

CBT News Staff Writer - October 19, 2023

Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how they record and use customer information,...

Featured Driving Solutions

Jennifer Torres joins Inside Automotive to discuss how used car dealers can easily purchase inventory with a private listing platform.

Used car dealers accelerating acquisitions with private listing platforms — Jennifer Torres | Vettx

CBT News Staff Writer - August 17, 2023

As consumers hold onto their vehicles for longer periods of time, used car dealers are looking for alternatives to trade-ins and auctions to keep their inventories stocked. One such alternative...

Featured Sales & Marketing

Glenn Pasch joins Inside Automotive to discuss new digital marketing and customer data collection tools for dealers.

Emerging trends in digital marketing and data collection for dealers — Glenn Pasch | PCG Digital

CBT News Staff Writer - June 26, 2023

Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, the CEO of PCG...

Featured Sales & Marketing

In this era of hyper-connected, super-personalized customer experiences, leveraging customer data makes all the difference in car sales.

Types of customer data that will help you better understand and connect with car buyers

Steve Mitchell - May 30, 2023

Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call it your version of The Blacklist....

Sales & Marketing Articles

Car buying demographics in the U.S. are evolving, and attracting first-time car buyers, particularly millennials, is increasingly important.

Attracting first-time car buyers: How to understand the needs of younger customers

Joseph Iyanu - May 23, 2023

First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation in vehicle ownership. However, they have...

Articles Sales & Marketing

Aaron Baldwin joins Inside Automotive to discuss the complexities of data activation and what dealers should know before choosing a provider

Data activation in the dealership: Using third-party platforms to boost marketing

CBT News Staff Writer - May 19, 2023

Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this episode of Inside Automotive, CBT News...

Sales & Marketing Inside Automotive

Search for:

TotalCX revolutionizes the customer communication experience through mobile app integrations

How to make customer feedback part of your dealership’s growth strategy

How payment estimates impact the customer experience — Paul Appelbaum | OfferLogix

Maximizing dealership profits with first-party data — Jade Terreberry | Cox Automotive

How to identify the best data collection partner for your dealership

Used car dealers accelerating acquisitions with private listing platforms — Jennifer Torres | Vettx

Emerging trends in digital marketing and data collection for dealers — Glenn Pasch | PCG Digital

Types of customer data that will help you better understand and connect with car buyers

Attracting first-time car buyers: How to understand the needs of younger customers

Data activation in the dealership: Using third-party platforms to boost marketing

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