Today’s Featured Interview:
CBT News Market Update: Doug Petersen, Larry H. Miller Group & Jason Knight, LotLinx
To quickly recap this week’s numbers, the retail SAAR came out to 12.65, a drop...
Today’s Featured Interview:
How the new Facebook automotive inventory ad options affect your dealership
When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly...
According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is changing for consumers, as potential car...
There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing television marketing efficiently and cost-effectively is...
It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for...
Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of your digital marketing can be challenging....
How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of a company's market value is directly...
Today's Featured Interview:
Corina Diehl on building her auto group, digital retailing, attracting more females into the auto industry
After the tragic passing of her husband in 2007, Corina Diehl was...
Dealerships are seeing less foot traffic as the retail automotive industry heads online. More dealers are being equipped and empowered with tools to thrive in a digital retailing environment. eCommerce...
On this week’s episode of Kain & Co., host David Kain is joined by Lyamen Savy, the CEO of a new website company called 321 Ignition. In this episode, David and...