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Impel acquires Outsell in $100 million deal to enhance automotive AI...
Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the...
The importance of proper “hygiene” when using customer data platforms —...
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...
Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable...
How Jeremy Soileau drives loyalty through customer-first leadership
A focus on transparency, training, and convenience is helping dealerships thrive in a market where customer expectations are rapidly shifting. On today's episode of...
Force Marketing’s John Fitzpatrick on data, retention, and Q4 strategies
As we approach the final quarter of 2025, many dealers are wondering how they can finish the year strong. On the latest episode of...
Cox Automotive’s Mark Vickery on how AI is personalizing the customer...
According to Mark Vickery, the Associate Vice President of Performance Management at Cox Automotive, artificial intelligence (AI) is reshaping the automotive industry experience. On...
Activate your dealership’s hidden data goldmine with CDPs
Most dealers are sitting on a massive but underutilized data goldmine. In today's episode of Marketing Matters, Colin Carasquillo, digital marketing director at Nielsen...
Performance you can see: Data-driven fixed ops
In today’s automotive retail environment, the difference between a profitable service department and one that’s just getting by often comes down to one thing:...
Innovative strategies to enhance your dealership’s customer retention
Customer retention is a high-value differentiator for automotive dealerships. The economics are clear — retaining existing clients is far more cost-effective than acquiring new...
How dealers can alleviate customer anxiety around auto tariffs – Lauren...
In today's episode of Inside Automotive, Lauren Fix, automotive expert and the founder of Car Coach Reports, joins Jim Fitzpatrick to discuss the current...
