TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Ferman Chevrolet
Sales & Marketing

How this Tampa power couple became a record-breaking sales duo

- May 5, 2021
For some, working alongside your significant other could be frightening, but a husband and wife team out of Tampa, Florida is crushing their sales goals. Things weren’t always this way...
rental
Sales & Marketing

Rental companies are snatching up pre-owned cars amid supply challenges

- May 5, 2021
As the coronavirus pandemic drags on, the auto industry continues to be impacted in many ways. There is no doubt manufacturers and dealers have faced many hurdles over the past...
reviews
Sales & Marketing

Why soliciting reviews is a solid business plan for dealerships

- May 5, 2021
The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For the month of March 2021 alone,...
dealerships - Ron Morrison
Sales & Marketing

How car dealerships can convert web traffic to high-quality, first party leads – Ron Morrison, CEO of Pureinfluencer

- May 4, 2021
How can you effectively influence shoppers in today’s online market filled with much of your competition? On today’s show we’re diving into this topic, we’re pleased to welcome Ron Morrison,...
history
Sales & Marketing

How dealers can use vehicle history reports to make the sale

- May 4, 2021
Vehicle history reports (VHR) serve as a window into a car’s past for any potential buyer and for dealerships. The reports can provide a wealth of information, including but not...
Marketing - John Fitzpatrick
Sales & Marketing

Why now is the opportune time for car dealers to claim more market share – John Fitzpatrick of Force Marketing

- May 3, 2021
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly changing, Fitzpatrick elaborates on current marketing...
Mandi Fang
Sales & Marketing

The most effective strategies for building customer engagement – Mandi Fang, Cox Automotive

- May 3, 2021
Client engagement is a valuable aspect of dealership operations. It is constantly evolving, making it crucial for car dealers to understand the best modern methods of building engagement. Today on...
customers
Sales & Marketing

How dealers can sell more cars this month

- May 3, 2021
Trying hard helps. Still, most people in sales do everything but what they really need to do to sell more cars. They’re happy, they love their job, their dealership, their customers...
trade-in
Sales & Marketing

Edmunds Trade-In Values Report & what it means for dealers

- April 30, 2021
Edmunds recently released a report showing the latest average value for all used vehicles. During the month of March, it appears these numbers reached an all-time high, hitting $17,080, which is...
customers
Sales & Marketing

Aspects of an excellent customer experience

- April 29, 2021
One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development, Tim Copacia, facilitated a meeting between...


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CBT News
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