TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

3 ways to improve your car dealership’s consumer engagement and boost your bottomline

- November 3, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, highlights a few experiences to share ways in which your dealership can improve and discover some things...
Gole
Sales & Marketing

How to improve your car dealership’s online retailing strategy – Lissette Gole, Head of Auto Retail at Google

- November 3, 2021
Despite the industry’s inventory and chip uncertainty, retail automotive has continued to shift and evolve online. Today’s successful dealerships are offering the entire vehicle purchase process through your mobile device....
Sales & Marketing

Are car commercials by dealers an effective marketing tool?

- November 3, 2021
Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known that these types of ads are...
EVs
Sales & Marketing

Nearly one-third of car shoppers are checking out EVs

- November 3, 2021
Cars.com research suggests that 32% of car shoppers are now looking to get into EVs. For these car shoppers, there will be over 100 new EV models entering the market...
F&I
Sales & Marketing

Bridging the gap between digital retail and digital finance for car buyers – Pete MacInnis & Atul Patel

- November 2, 2021
eLEND Solutions and Orbee are partnering to transition more car dealership shoppers, to buyers. On today’s show, we’re pleased to welcome Pete MacInnis, Founder and CEO of eLEND Solutions and...
consumer
Sales & Marketing

Xtime’s Tracy Fred shares how to improve today’s consumer experience

- November 2, 2021
The 2021 Cox Automotive Service Industry Study revealed positive news for dealership service centers, but is money still being left on the table? On today’s Power Lunch we’re pleased to welcome...
Brian Pasch
Sales & Marketing

Brian Pasch on what you can expect from the 2021 Automotive Analytics & Attribution Summit

- November 2, 2021
Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS) is where you should be November...
diversity
Sales & Marketing

How brands can best engage with consumers through diversity marketing 

- November 1, 2021
The U.S. is often referred to as a ‘melting pot’, which gives brands the ability to reach wide audiences right here. Yet many miss the mark by not engaging with...
crinite
Sales & Marketing

Sales consultant Frank Crinite on how to sell beyond the market shortages

- November 1, 2021
Are you striving to hit the next level as a salesperson? Our next guest has made quite a name for himself as his sales numbers and volume are virtually unheard...
Lewis
Sales & Marketing

Auto retail expert David Lewis on selling more customer pay revenue

- October 29, 2021
For over 30 years, David Lewis and Associates has been taking dealership sales and service to the next level. On today’s show, we’re pleased to welcome David Lewis, President, and...


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Legal battles reshape car sales
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California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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CBT News
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