TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

OfferLogix’s Aaron Bickart on the vital importance of providing a seamless car buying experience

- November 19, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at OfferLogix, a platform that allows vendors...
Sales & Marketing

CarNow partners with F&I leader J.D. Power to further improve digital car buying – Tim Cox & Michael Seeman

- November 19, 2021
At the start of the week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry's...
Finan
Sales & Marketing

Cox Automotive’s Kevin Filan on how dealers can best meet today’s consumer demands

- November 19, 2021
More and more, car buyers expect a flexible, streamlined experience, whether that’s a mostly in-store purchase, a fully online process, or in most cases, a combination of both. Dealerships have made tremendous strides and continue to look...
Sales & Marketing

Outsell’s Gary Marcotte on leveraging data to improve the customer lifecycle at the dealership

- November 18, 2021
Earlier this week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In...
online
Sales & Marketing

Where to focus the online journey for pickup truck buyers

- November 18, 2021
Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set of shoppers. While having inventory might...
dealer
Sales & Marketing

How software innovation companies are reimagining automotive retail

- November 17, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, sits down with CEO of A2Z Sync, Chip Perry to discuss the massive movement and investments...
ICE vehicles
Sales & Marketing

ICE vehicles are most common choice among consumers, they deserve our attention

- November 17, 2021
Headlines on Tuesday, November 16 sought to command attention from consumers in the market for a vehicle but from two very different perspectives. Dodge unveiled Jailbreak Models for the 2022 Dodge...
credit
Sales & Marketing

Dealer Inspire’s Joe Chura and Credit IQ’s Bill Liatsis talk $30M acquisition

- November 16, 2021
In case you missed it, Cars.com has acquired fintech company Credit IQ. The $30 million deal is welcome news for many dealers as a seamless car-buying transaction is at the...
Ziegler
Sales & Marketing

Auto retail veteran Jim Ziegler discusses where the industry is headed in 2022

- November 15, 2021
Early this year we spoke to the President of Ziegler SuperSystems, Jim Ziegler, aka the Alpha Dawg, to get his perspective on the industry’s evolution. Since that time we’ve seen...
prices
Sales & Marketing

As incentives drop and prices rise, how can dealers convert shoppers to buyers?

- November 12, 2021
For the first time as an industry, the average transaction price for new vehicles scratched its way across the $46,000 mark according to Kelley Blue Book data. At $46,036, it’s...


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CBT News
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