TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

digital retailing
Sales & Marketing

Should dealers consider a separate digital retailing brand for their used car business?

- August 4, 2022
With Tesla's success and plans and comments from OEMs like Ford CEO Jim Farley, there's no question that digital retailing from automakers may soon be on the rise in the industry....
inventory
Sales & Marketing

One of the best ways for dealers to find and acquire more used car inventory

- July 28, 2022
We're in a new era when it comes to dealership inventories, and everyone is searching for a better way of buying and selling vehicles. We wanted to spend time today...
online ads
Sales & Marketing

5 ways to make your online ads stand out

- July 28, 2022
In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better car ads. You may want to check...
process deviation
Sales & Marketing

Process Deviation – Finding the kinks in your garden hose

- July 27, 2022
The fundamental question:  How do we identify and fix bottlenecks in our recon process? Well, it starts with actually measuring the recon process.  Google defines Process Deviation as a measure of...
trade-ins
Sales & Marketing

Top tips to boost trade-ins and repeat business

- July 18, 2022
Inventory challenges are still plaguing dealerships as the semiconductor shortage and supply chain issues continue. While new-vehicle supplies have declined, the recent focus has remained on obtaining and selling used...
online reputation
Sales & Marketing

How to turn your dealership’s online reputation from a burden to an asset

- July 13, 2022
Reputation is everything when it comes to having a dealership. The internet is used frequently throughout the buying process. Your customers will likely go online to read reviews about the...
vehicle prices
Sales & Marketing

3 best practices for addressing higher vehicle prices with customers — Sean Gardner

- July 12, 2022
Many auto dealers are charging over market adjustment prices for the vehicles on their lots today, but consumer interest and demand are still strong. Today on Inside Automotive, we're pleased...
inventory
Sales & Marketing

Navigating auto sales during persistent inventory shortages — David Kain

- July 11, 2022
Inventory shortages are impacting almost all auto retail professionals, especially salespeople. So, what can car dealers do about it? Today on Inside Automotive, we’re pleased to welcome back David Kain,...
digital marketing
Sales & Marketing

How to adjust your digital marketing strategies when inventory is limited

- July 8, 2022
As digital marketing tools and trends evolve, car dealers must either adapt to the market or get left behind. Today on Inside Automotive, we’re joined once again by the Digital...
Instagram
Sales & Marketing

Why Instagram is a valuable tool for engaging and understanding your customers

- July 8, 2022
Instagram is more of a game-changer than you would think. Customer satisfaction is hard to determine, especially since most people do not participate in surveys, especially after waiting long periods...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales


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