TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

TikTok for car dealerships
Sales & Marketing

How car dealers are leveraging TikTok to drive sales [+8 tips for success]

- March 22, 2023
As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their brands. One platform that has emerged...
words
Sales & Marketing

5 powerful words to use when interacting with customers

- March 21, 2023
In the automotive industry, it's all about closing on a sale. Some people tend to convert every customer into a sale with decent grosses, and others struggle to make the...
Dave Thomas Ease of purchase
Sales & Marketing

It’s getting easier to buy cars, here’s why — Dave Thomas | CDK Global

- March 20, 2023
According to ease of purchase research conducted by CDK Global, 85% of last month's car buyers felt the process was easy, the highest score since last July, and 3% higher...
Mature salesman delivering an excellent customer experience to a man and woman in car dealership showroom.
Sales & Marketing

5 unique customer experience best practices to try this year

- March 17, 2023
Customer experience is the number one brand differentiator. It is the holistic perception of customers and their interactions with an organization and its products and services throughout their relationship. Customer experience best...
local search SEO, Search Engine Optimization, Web browser concept.
Sales & Marketing

How to own local search in 2023: Key trends for auto marketers to know

- March 17, 2023
According to SEO software company Moz, local inquiries accounted for almost half of Google's two trillion searches yearly. Local search is a significant part of any brick-and-mortar business' marketing strategy,...
Marketing and advertising to women in the automotive industry
Sales & Marketing

Marketing vs advertising to women car buyers and owners

- March 14, 2023
Women are significant vehicle owners and drivers in North America, and their participation in the automotive market has been steadily increasing over the years. According to a 2021 report by...
high pricing
Sales & Marketing

The era of great sales and high pricing is over — Kevin Tynan | Bloomberg Intelligence

- March 13, 2023
In many cases, it was another winning quarter for the OEMS. On today's episode of Inside Automotive, Kevin Tynan, senior automotive analyst for Bloomberg Intelligence, joins us to talk about...
repercussions
Sales & Marketing

Matt Easton shares key sales advice: ‘Stop selling and talk about the repercussions of not acting’

- March 9, 2023
When it comes to prospective buyers, salespeople need to ask the right questions. According to Matt Easton, Sales Trainer, Consultant, and Founder of Easton University, asking your buyer questions regarding...
video
Sales & Marketing

Using strategy and media to differentiate your car dealership

- March 8, 2023
Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So, it would help if you were...
pain points
Sales & Marketing

Pain Points: Buyers have changed and dealers should too

- March 7, 2023
Dealers understand the importance of excellent customer service more than anyone. But under the influences of technological advancements and financial crises, consumer needs have transformed faster than retailers can accommodate....


Latest Articles
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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