TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Ryan Osten joins Inside Automotive to discuss digital retail
Sales & Marketing

Digital retailing: What makes a good eCommerce platform? – Ryan Osten | Gubagoo

- May 3, 2023
Digital retailing has become particularly popular among car dealers and consumers over the last three years. But to remain competitive, dealers must not only have the right tools but also...
Hyken employees experience
Sales & Marketing

Shep Hyken’s top 3 ‘Golden Rules’ to improve the employee experience

- May 3, 2023
Employee experience should be prioritized and invested in as it ultimately impacts your bottom line. Joining us on another episode of Inside Automotive is Shep Hyken, customer service, and experience...
Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing
Sales & Marketing

First impressions matter: What message does your dealership’s website send?

- May 3, 2023
The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto industry, with dealerships needing to design...
Training for competition in car sales
Sales & Marketing

Competition for sales is back — but is your sales staff ready to sell again?

- May 1, 2023
U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021.¹ That bit of good news has been tempered by an...
Jessica Caldwell CBT Now
Sales & Marketing

Latest trends in auto retail: what Q1 tells us about 2023 — Jessica Caldwell | Edmunds

- April 28, 2023
Automotive retailers are reporting solid results from the first quarter, but will the favorable conditions carry over into the summer? On this edition of CBT Now, Jessica Caldwell, executive director...
Brian Finkelmeyer
Sales & Marketing

Affordability, EVs, and digital retailing: Q1 performance sheds new light on old topics

- April 26, 2023
As the industry adapts to an unfamiliar automotive landscape, what new challenges will dealers need to face? On this episode of Inside Automotive, Brian Finkelmeyer, senior director of new car...
Chris Kari, dealer principal at Kari Toyota in Superior, Wisconsin, spoke with CBT News about how he turned a last-ditch effort to curb fleet costs into a money-making rental program.
Sales & Marketing

Q&A with Toyota dealer Chris Kari: Can daily rentals make fleet programs profit centers?

- April 26, 2023
The cost of courtesy loaner fleets presents a familiar challenge for every dealer: Spend on cars that can win customers and increase some RO values, or save on fleet costs...
This article delves deeper into key automotive marketing strategies, including local SEO, Vehicle Listing Ads, and reputation management.
Sales & Marketing

6 of the best automotive marketing strategies to drive more car sales

- April 25, 2023
The digital landscape has changed the dealership world significantly over the last 15 years - and even more significantly over the last three. Being both available online as a “Digital...
used car prices, Jonathan Banks
Sales & Marketing

How far into 2023 will used car prices stay inflated? — Jonathan Banks | J.D. Power

- April 19, 2023
As used car prices remain well above industry norms, more and more dealers are asking how long the trend will last. On this episode of Inside Automotive, CBT News anchor...
Sales & Marketing

Outselling your competition: 4 tips for conducting a top notch competitor analysis

- April 19, 2023
Running a dealership involves the usual fire drills and day-to-day requirements, but handling the “tyranny of the urgent” often comes at a price, limiting one's time to focus on big-picture...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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