TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Q&A with ACV’s Randy Barone: How to perfect your dealership’s wholesale strategy

- June 21, 2023
In today's dynamic wholesale market, dealers are challenged with navigating historically high used car prices and fluctuating inventory within a digital environment. To stay competitive, dealers must prioritize effective inventory...
With some forethought and customer insight, ethical upselling can be used to reinforce trust and confidence in the dealership.
Sales & Marketing

Upselling with integrity: building trust and value for long-term customer loyalty

- June 20, 2023
Upselling is a crucial strategy for improving the bottom line of every deal, but how sales staff approach this essential task can make all the difference now and down the...
Customers are ready for digital retailing experiences, partly due to the disruption by COVID-19 and technological advancements.
Sales & Marketing

Virtual tours and contactless delivery: how to embrace digital retailing

- June 16, 2023
COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for Medicine, global retail e-commerce grew 26.4%...
First-party data collected directly from your customers  will be king in a post-cookie world. This includes data from sources like website analytics.
Sales & Marketing

Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation

- June 15, 2023
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable revolution of online advertising. So, Google's...
Bob Morris joins Inside Automotive to discuss a new EV brand titled ARRA, which aims to leverage franchised dealers in the U.S.
Sales & Marketing

How ARRA is looking to upend the direct-to-consumer EV market — Bob Morris | Tim Lamb Group

- June 14, 2023
Dealers concerned about OEMs and industry disruptors that aim to sell electric vehicles directly to consumers may have a possible solution in ARRA, a new EV brand looking to establish a...
Sean Gardner joins Inside Automotive to discuss two complicated issues: negative equity and trade-in customers.
Sales & Marketing

3 tips for helping trade-in customers with negative equity — Sean Gardner | Joe Verde Group

- June 13, 2023
The number of consumers with negative equity has grown in the post-pandemic era, making trade-ins more difficult for all parties. On this episode of Inside Automotive, CBT News anchor Jim...
Mike Darrow, president and CEO of TrueCar, to discuss the DrivenToDrive initiative and his perspective on the new and used market.
Sales & Marketing

Talking shop: vehicle affordability, digital retailing, and philanthropy — Mike Darrow | TrueCar

- June 12, 2023
TrueCar, a digital dealer based in California, is the nation's "easiest, most efficient and transparent online destination for buying and selling new and used vehicles." On this episode of Inside...
Matt Easton joins Inside Automotive once more to discuss the negative stereotypes surrounding automotive sales and how to overcome them.
Sales & Marketing

How car dealers can beat stereotypes in automotive sales — Matt Easton | Easton University

- June 9, 2023
According to the U.S. Department of Labor's data, sales is the largest profession in the country, with a massive concentration in automotive sales. Yet only 18% of consumers have a...
As the digital landscape evolves and regulations tighten around third-party data, car dealers are embracing unconventional advertising strategies. 
Sales & Marketing

Non-traditional Advertising: Thinking outside the box for dealership success

- June 8, 2023
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and online advertising were sufficient to attract...
Ted Rubins joins Inside Automotive to discuss digital retailing in the dealership and how retailers can effectively communicate with customers
Sales & Marketing

AI chatbots and digital retailing: how do customers want to communicate? — Ted Rubin | ActivEngage

- June 7, 2023
Digital retailing has created hundreds of new opportunities for auto dealers to interact with consumers. But in the age of texting, search engines and artificial intelligence, what do car buyers...


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