TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

As many buyers begin their vehicle search online, a dealer’s website is the prime place to begin building a seamless customer experience.
Sales & Marketing

From online to in-store: creating a seamless dealership customer experience

- October 11, 2023
Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles. According to S&P Global Mobility's latest Vehicle Buyer Journey Study, 65% of U.S. vehicle...
Sean Gardner joins Inside Automotive to discuss the four phases every successful sales strategy should have.
Sales & Marketing

The four phases of every good sales strategy — Sean Gardner | Joe Verde Group

- October 10, 2023
Despite drastic transformations in the way vehicles are sold, a car buyer's business is still won more often through sales strategy rather than competitive pricing. Dealers and their sales teams...
Courtney Roberts-Lawes joins Driving Solutions to discuss the importance of convenience in providing excellent car buying experiences.
Sales & Marketing

Reducing friction between online and in-store car buying experiences — Courtney Roberts-Lawes | Gubagoo

- October 10, 2023
In the fast-paced world of automotive sales, dealers and their trusted business partners are constantly striving for ways to bridge gaps in the digital and in-store car buying experiences. Providing...
Aaron Baldwin joins Driving Solutions to discuss the crucial role technology will play in driving new car sales throughout the fourth quarter.
Sales & Marketing

Make Q4 count: how dealers are using tech to boost new car sales — Aaron Baldwin | automotiveMastermind

- October 9, 2023
As the automotive industry enters the fourth quarter, dealers are forming new strategies to navigate the ever-evolving landscapes of new car sales, particularly in the electric vehicle segment. Despite the...
used car
Sales & Marketing

Tips and tricks to make your used car dealership standout online

- October 9, 2023
The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers said that the pandemic accelerated their...
David O'Brien joins Driving Solutions to discuss the role effective automotive retailing education plays in improving the customer experience.
Sales & Marketing

Improving car buyer journeys with automotive retailing training — David O’Brien | Quantum5

- October 5, 2023
Automotive retailing has changed significantly over the last few years, making it vital to keep every department informed and prepared. But, with a constantly evolving industry landscape and new technologies...
Explore the evolving car buying process: blending digital strategies with tradition, emphasizing customer experience and human touch.
Sales & Marketing

Modernizing the car buying process in a tech-driven world

- October 4, 2023
As technology continues to push boundaries and redefine norms, it's essential to understand where the industry stands and where it's headed. According to a recent Cox Automotive study, 8% of...
To build trust and uphold ethical standards, automotive sales professionals should focus on these three vital elements.
Sales & Marketing

Accelerating trust: How ethics can drive success in auto sales

- October 4, 2023
The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster long-term success, it's essential for auto...
For dealers, the online car buying process is a fast-moving game. Trends and customer preferences are constantly changing.
Sales & Marketing

It’s time to mystery shop your dealership’s online car buying process

- October 3, 2023
While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to do so could be costing you...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.
Sales & Marketing

How to ‘measure what you treasure’ in the automotive industry – Jennifer Sanford

- September 28, 2023
Welcome to another episode of the all-exclusive Kain & Co. here on CBT News. Your host David Kain, the president of Kain Automotive, is joined by Jennifer Sanford, founder of...


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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Connected-car data raises new privacy concerns for dealers and consumers
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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