How new vehicles are trending in today’s market – Brian Moody | AutoTrader
The average transaction price of a new vehicle has increased since last year, but not by much. Could this be the incentive and relief consumers are looking for? On today's...
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Vehicle sales are cooling off. Is this ad platform the solution?
In the ever-evolving landscape of automotive sales, dealers constantly seek innovative ways to reverse sales slumps and attract potential buyers. And it’s no secret that vehicle sales have leveled out...
How to consistently achieve your monthly sales goals — Sean Gardner | Joe Verde Group
Many car dealers have already achieved their sales goals for the month thanks to high demand, strong pricing and effective strategies guiding their business. But for retailers falling behind on...
August U.S. vehicle sales: signs of a market slowdown?
August, traditionally a significant month for car sales, has offered the auto industry a mixed bag of data. While there's notable year-over-year growth of 17%, there are signs that the...
Do car buyers take online price ratings seriously?
Whether used car managers like it or not, the car price rating systems on websites like CarGurus and Cars.com are meant to be a helpful tool for customers seeking cars....
Digital data strategies for the future of automotive e-commerce
Digital data plays an increasingly crucial role in providing the best customer experience possible. However, with many dealerships still lacking a formal digital marketing strategy, the retail automotive sector remains...
The role of speed in customer service and car buyer loyalty — Jay Baer
Customer service speed can make or break a dealership's brand loyalty and long-term growth. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Jay Baer, speaker, business...
Bing ads vs Google ads: choosing the right platform for your dealership
Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people who use Google or Bing to...
Leveraging AI as an asset in the dealership rather than being afraid of it – Shep Hyken
Artificial Intelligence is changing how some companies conduct business, especially in customer service. It may already replace roles in some industries, but is that necessarily bad? On today's Inside Automotive,...
6 tips for marketing the benefits of electric vehicles and other eco-friendly cars
Electric vehicles (EVs) are increasingly gaining favor with eco-conscious consumers looking for more sustainable transportation. However, marketing the environmental benefits of EVs to this audience requires a well-thought-out approach. These...
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