TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 
Sales & Marketing

Creating a concierge experience for car buyers: tips for dealers

- November 7, 2023
For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain trust. Dealers can harness the abundance...
Chase Abbott joins Driving Solutions to discuss the importance of trusting digital retail and giving customers control over the sales process.
Sales & Marketing

Overcoming the trust gap between in-store and digital retail — Chase Abbott | Cox Automotive

- November 6, 2023
Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers. However, not only are both approaches...
Managing your existing BDC can be a tall order, but it is worth exploring to find out if you can improve sales and service.
Sales & Marketing

In-house vs external BDC: How and why to make a switch

- November 6, 2023
For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over the phone, through text, or email,...
Most electric vehicle buyers are concerned with helping sustain or improve Earth’s environment since electric vehicles don’t have emissions.
Sales & Marketing

4 of the best marketing channels to reach electric vehicle buyers

- November 3, 2023
As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll discuss some of the methods most...
TransUnion's Satyan Merchant reveals key strategies for digital retailing success in the auto industry amidst market challenges.
Sales & Marketing

How auto retailers can modernize the ways they engage with consumers — Satyan Merchant | TransUnion

- November 2, 2023
Many of today’s automotive consumers do a bulk of their shopping online, so there’s extra pressure on dealers to make sure transactions are done smoothly and stay consistent to the...
Unpacking digital retailing in auto sales. Discover how TransUnion aids dealers in creating seamless, secure car-buying experiences.
Sales & Marketing

Auto dealers and digital retailing: a modern marriage

- November 2, 2023
It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers and dealers embracing a more digital...
Guidance and commitment to education from the dealership will make customers more comfortable switching and staying with EVs.
Sales & Marketing

Navigating roadblocks: overcoming customer objections when selling EVs

- October 31, 2023
As electric vehicles continue rolling into inventory, dealerships play a pivotal role in selling these vehicles and educating potential buyers about the ins and outs of EV ownership. Yet, the...
John Campos and Brian Pasch join Driving Solutions to discuss the connection between modern marketing technology and premium data.
Sales & Marketing

How to modernize your dealership’s marketing technology — John Campos & Brian Pasch

- October 30, 2023
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for the retail automotive sector, whose consumers...
Matt Easton elaborates on what dealers are doing to climb the ladder of sales success on today's episode of Inside Automotive.
Sales & Marketing

Revving up dealership sales: 3 essential components you can’t afford to ignore – Matt Easton

- October 27, 2023
Success in sales boils down to three main factors. On the latest episode of Inside Automotive, Matt Easton, sales coach, consultant, and founder of Easton University, breaks these factors down...
How do great dealers market? In this article we discuss how to use brand storytelling to emotionally connect with your dealership customers
Sales & Marketing

The role of brand storytelling in car dealership marketing 

- October 26, 2023
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to create a story about your brand...


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