TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Dealers have grown more accustomed to digital retailing tools, with the number of stores offering a fully online experience rising to 40%.
Sales & Marketing

Dealers warm up to digital retailing but obstacles persist

- November 24, 2023
The adoption of digital retailing tools among dealers has expanded in 2023, with the percentage of storefronts offering a fully online car-buying experience increasing from 30% to 40% in the...
Establishing a connection with car buyers over the phone involves multiple elements, like active listening, empathy, cle­ar communication.
Sales & Marketing

Building rapport with prospective car buyers over the phone

- November 22, 2023
Deve­loping strong rapport with potential car buyers over the phone is crucial for sales professionals in the automotive industry. It involves establishing a ge­nuine connection, comprehe­nding the buyer's require­ments, and...
Ken Kraft joins Inside Automotive to discuss some important updates from the car business's ultimate solutions provider: Cox Automotive.
Sales & Marketing

Cox Automotive reveals streamlined portfolio for effortless dealership management — Ken Kraft

- November 20, 2023
Cox Automotive plays a critical role in maintaining the complex network of dealers, manufacturers, and vendors that comprise the modern automotive industry. Not only does the company provide essential services...
Unlock the secrets of customer retention at your dealership with personalized connections. Elevate customer satisfaction for lasting success.
Sales & Marketing

Mastering customer retention: How to personalize connections at your dealership

- November 17, 2023
Your sales team is knocking it out of the park! Customers are coming in, and the sales team is meeting them where they are and offering excellent customer service. Their...
New vehicle prices saw little movement in October even as the United Auto Workers strike threatened to cause shortages.
Sales & Marketing

New vehicle prices remain stable in October despite changing landscape

- November 15, 2023
New vehicle prices and inventory remained stable in October, even as a six-week United Auto Workers strike disrupted Detroit-Three manufacturing and cost the industry billions in revenue. According to Cox Automotive,...
Digital channel users score higher in satisfaction, Net Promoter Scores, and lower service costs, according to J.D. Power study.
Sales & Marketing

Digital engagement is crucial for customer satisfaction and cost savings

- November 15, 2023
Digital channels have emerged as the most efficient and effective way for auto lenders to maintain or grow their profitability despite the current macroeconomic conditions. Customers who use digital channels...
By tapping into your hidden strengths, you can improve your sales acumen and achieve remarkable re­sults in the compe­titive world of car sales.
Sales & Marketing

Car sales tips: discover your hidden strengths to unlock greater success

- November 15, 2023
In the highly compe­titive world of car sales, succe­ss goes beyond mere­ knowledge of vehicle­s and negotiation skills. Thriving sales professionals posse­ss a secret weapon: the­ir hidden strengths. These­ distinctive...
David Simches joins Inside Automotive to discuss the latest trends impacting used car sales and what retailers should know heading into 2024.
Sales & Marketing

Key strategies to prepare for the 2024 used car market — David Simches | Crown Automotive Group

- November 14, 2023
Used car dealers have faced numerous challenges over the last three years as they have navigated a fluctuating industry landscape and considerable economic headwinds caused by the COVID pandemic. To...
Used car supply improved from October but declined from last November, while prices failed to rise during the United Auto Workers strike.
Sales & Marketing

Used car supply remains stable in November, pricing weakens

- November 13, 2023
Used car supply remains under pressure in November, as high new vehicle prices force many consumers to wait on their next purchase. According to Cox Automotive, dealers started the month with...
To calculate 5-year depreciation rates, iSeeCars examined more than 1.1 million vehicles to determine which cars hold their value better.
Sales & Marketing

Discover the best and worst vehicles that hold their value

- November 13, 2023
In order to calculate five-year depreciation rates, iSeeCars examined more than 1.1 million vehicles sold between November 2022 and October 2023. This data's historical comparison revealed that depreciation was lower...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.