TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Let's delve into the fascinating interplay of psychology and decision-making as we dissect the car buyer's journey
Sales & Marketing

Decoding car buyer personas: Understanding emotional triggers and decision-making factors

- December 4, 2023
Everyone likes to think they're logical. That their decisions, particularly those with substantial financial implications, like purchasing a car, are based purely on objective analysis. Yet, more often than not,...
reconditioning
Sales & Marketing

4 simple tips to improve your dealership’s reconditioning process

- December 4, 2023
How long does it take your dealership to recondition a used vehicle? If you are one of the top performers, the answer would be 24 hours or less. Does it...
Expert insights on the dynamics of EV sales: comparing direct-to-consumer and traditional dealership models in the electric vehicle market.
Sales & Marketing

Future of EV sales: direct-to-consumer vs franchise dealers — Matt VanDyke | Shift Digital

- November 30, 2023
In recent years, the retail automotive industry has seen dramatic changes in the ways consumers shop for and purchase electric vehicles (EVs), challenging the traditional franchised model with direct-to-consumer sales....
Sales & Marketing

Synchronous vs. Asynchronous customer communication: is your dealership using both?

- November 30, 2023
All businesses, including car dealerships, face the challenge of figuring out how exactly to connect with customers in order to meet and exceed sales goals. Two general communication styles that...
Unlike aggregated second or third-party data, first-party data stems straight from consumers’ direct engagement with your brand.
Sales & Marketing

First-party data: a marketing goldmine for dealers

- November 29, 2023
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices, and now the UAW strike, the...
J.D. Power has projected an increase to the seasonally adjusted annualized rate (SAAR) for total new-vehicle sales, to 15.5 million units.
Sales & Marketing

Nov. U.S. auto sales expected to soar: new-vehicle sales up 10.2% year-over-year

- November 27, 2023
According to a joint forecast from J.D. Power and GlobalData, the automotive retail industry is witnessing a significant upswing in November, with total new-vehicle sales projected to hit 1,236,000 units,...
The PR toolkit boasts various strategies, encompassing media relations, press releases, social media engagement, and event sponsorships.
Sales & Marketing

Public relations for dealerships: when silence isn’t golden

- November 27, 2023
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy, far from being something reserved for...
Danny Zaslavsky joins Inside Automotive to discuss the used car market and why dealers need to refine their appraisal methods.
Sales & Marketing

Used car market trends: why dealers are turning to multichannel acquisitions — Danny Zaslavsky

- November 24, 2023
The used car market has experienced more ups and downs than any other automotive segment in recent years as consumer demands shift in response to pricing and new car availability....
By prioritizing the customer experience, dealers can cultivate a community of brand advocates that generate repeat business and referrals.
Sales & Marketing

Why customer experience is your dealership’s ultimate marketing tool

- November 24, 2023
In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale, the dealership made her feel like...
In this article, we will de­lve into the effectiveness of online vehicle me­rchandising and provide practical tips to help you achieve success in this crucial area.
Sales & Marketing

7 tips for enhancing your dealership’s online vehicle merchandising strategy

- November 24, 2023
In today's fast-paced digital age­, having a robust strategy for showcasing your dealership’s vehicles online­ is not just a passing trend – it's absolutely vital. With 80% of car shoppers...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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