TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sean Gardner joins Inside Automotive to discuss the importance of write-ups and demos and why sales teams are forgetting these crucial steps.
Sales & Marketing

2 crucial steps sales teams have forgotten — Sean Gardner | Joe Verde Group

- October 24, 2023
Dealers must regularly audit and improve the skills of their sales teams to ensure that their businesses continue to grow regardless of the market's overall performance. But, after the retail...
AI, with the right information present, can quickly and easily deliver personalized information to both salespeople and customers.
Sales & Marketing

How AI can improve your car dealership’s customer experience strategy

- October 24, 2023
Artificial intelligence is on the horizon and can be useful to car dealerships in many ways. While the speed and automation of artificial intelligence can’t do every job at your...
With the presence of Facebook and Instagram reels and the rise of TikTok, videos are important for short-form video content.
Sales & Marketing

Why automotive marketers should leverage short-form video content + 5 practical strategies

- October 23, 2023
In the modern world of marketing, short and long-form video are highly effective ways to communicate your message. With the presence of Facebook and Instagram reels and the rise of...
Tapping into your pe­rsonal power for sales unlocks a multitude of benefits that go beyond simply boosting your sales numbers.
Sales & Marketing

6 strategies to harness your personal power an increase sales success

- October 23, 2023
In the world of sale­s, a profound understanding of the industry and its products is undeniably crucial. Howe­ver, true advanceme­nt in your sales performance de­pends on unleashing your personal powe­r....
Karl Brauer joins Inside Automotive to discuss the COVID pandemic's lasting impacts on prices and consumer behaviors in the used car market.
Sales & Marketing

Why consumers are avoiding the used car market — Karl Brauer | iSeeCars.com

- October 20, 2023
The used car market has rapidly transformed in recent years under the weight of the COVID pandemic and constricted manufacturing. As vehicle inventories started to dwindle, new trends began to...
Kyle Hollaway and Amber Daniel join Driving Solutions to discuss ethical data collection and the process of finding the right data provider.
Sales & Marketing

How to identify the best data collection partner for your dealership

- October 19, 2023
Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how they record and use customer information,...
This article offers valuable­ insights and strategic approaches to help de­alerships navigate the use­d EV market successfully.
Sales & Marketing

How to successfully navigate the used EV market

- October 19, 2023
The automotive­ industry is undergoing a notable shift towards ele­ctric vehicles (EVs), driven by the­ growing environmental awarene­ss among consumers and advancements in EV te­chnology. In the midst of this...
Providing tailored, personalized suggestions based on a user’s browsing history, mobile apps can make customers feel appreciated and understood.
Sales & Marketing

Leveraging mobile apps for improved customer engagement in dealerships

- October 18, 2023
On any given day in your dealership, a mechanic will grapple with diagnosing a perplexing issue in a customer’s vehicle. A tool that swiftly and accurately solves the mystery would...
Vicki Poponi and Steve Schmith join Driving Solutions to explain the importance of cloud marketing in a technologically evolving industry.
Sales & Marketing

Introduction to cloud marketing: the power of personalized shopping

- October 16, 2023
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility. To achieve long-term success, dealers and...
Paulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in tPaulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in the dealership.he dealership.
Sales & Marketing

The increasing relevancy of automotive e-commerce — Paulo da Silva | Cox Automotive

- October 16, 2023
Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good for their businesses. After all, the...


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