TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jay Abraham joins Inside Automotive to teach dealership managers the strategies entrepreneurs use to affordably scale their businesses.
Sales & Marketing

Entrepreneurial strategies to scale your dealership — Jay Abraham | The Abraham Group

- November 13, 2023
Dealership managers often struggle to scale their products or services in affordable way, especially when operating independently or in their first few years of business. What they may not be...
Customer service is an area where artificial intelligence is able to take some of the load off your dealership team, but how do you apply it?
Sales & Marketing

AI-powered customer service: elevating dealership experiences

- November 13, 2023
We are certain you’ve heard many stories about artificial intelligence in the last year. Artificial intelligence can be an effective tool for marketing, writing, content creation, and customer service. In...
By prioritizing authenticity, creating engaging content, and inte­racting with their audience, de­alerships can create a powerful social media strategy.
Sales & Marketing

Social media savvy: building an engaging online presence for your dealership

- November 10, 2023
In today's digital age, it is impe­rative for businesses, including car de­alerships, to have a strong online presence. Social media platforms offer a unique chance to engage with customers, build...
Vehicle financing factors were less favorable to car buyers In January, undoing several months of improvements seen last year.
Sales & Marketing

Used vehicle prices reverse course after August, September gains

- November 9, 2023
Wholesale used vehicle prices declined slightly in October as the market continued to fluctuate in response to the post-pandemic economy. According to Cox Automotive's monthly report, wholesale used vehicle prices dropped 2.3%...
Eric DeMont joins Driving Solutions to discuss the problem of lead defection and a new tool helping dealers capitalize on their customer data.
Sales & Marketing

Solving lead defection once and for all — Eric DeMont | Urban Science

- November 9, 2023
For many years, lead defection has been a frustrating but unavoidable headache for dealers, who have historically lacked the necessary tools to identify consumers who have left the car market....
Opportunities for stability and growth lie in selling commercial vehicles — a sector known for its consistency and profitability.
Sales & Marketing

The untapped well in your own backyard

- November 8, 2023
Today's auto industry represents a landscape that is at its most unpredictable as it’s ever been. There are a multitude of reasons, such as supply chain disruptions, shifting regulations, and...
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 
Sales & Marketing

Creating a concierge experience for car buyers: tips for dealers

- November 7, 2023
For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain trust. Dealers can harness the abundance...
Chase Abbott joins Driving Solutions to discuss the importance of trusting digital retail and giving customers control over the sales process.
Sales & Marketing

Overcoming the trust gap between in-store and digital retail — Chase Abbott | Cox Automotive

- November 6, 2023
Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers. However, not only are both approaches...
Managing your existing BDC can be a tall order, but it is worth exploring to find out if you can improve sales and service.
Sales & Marketing

In-house vs external BDC: How and why to make a switch

- November 6, 2023
For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over the phone, through text, or email,...
Most electric vehicle buyers are concerned with helping sustain or improve Earth’s environment since electric vehicles don’t have emissions.
Sales & Marketing

4 of the best marketing channels to reach electric vehicle buyers

- November 3, 2023
As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll discuss some of the methods most...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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