TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Dealers maintained carefully balanced inventories in November as the used vehicle segment grappled with lower sales and prices.
Sales & Marketing

Used vehicle market holds course in November, sales and prices weaken

- December 18, 2023
November was a predominantly stable month for the used vehicle market, even though sales volumes, pricing and inventory levels trended in unsatisfactory directions. According to Cox Automotive, dealers sold an estimated...
In this article, we offer insights into how the role of the car salesperson is being reimagined in the context of today’s market realities.
Sales & Marketing

How to be a better car salesperson in the new year

- December 18, 2023
Gone are the days when aggressive selling methods were the norm; today, the retail automotive industry is transitioning towards a more consultative, client-centric approach. This change is fueled by innovative...
Sales & Marketing

Should you trust AI with your digital ad dollars?

- December 15, 2023
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity of writing content and offering assistance...
Since 2020, the share of new car dealers selling electric vehicles has risen from 16.5% to 55.1%, defying market headwinds and slow demand.
Sales & Marketing

Number of new car dealers selling electric vehicles triples from 2020

- December 14, 2023
More than half of all car dealers are selling electric vehicles in 2023, according to automotive data platform iSeeCars. Since the onset of the COVID pandemic, the number of non-Tesla dealers...
Average new car prices declined in November to 98.3% of MSRP as incentives and discounts rose sharply from last year.
Sales & Marketing

New car prices drop in November as incentives rise, Tesla hit hardest

- December 13, 2023
New car prices trended lower in November as the economy continued its post-pandemic balancing act, benefiting consumers but challenging dealer and automaker earnings. According to data from Cox Automotive's Kelley Blue...
Joining us on the latest episode of Inside Automotive is Jen Suzuki, sales trainer and the president of eDealer Solutions. 
Sales & Marketing

Adapting your sales strategies to the current retail automotive market – Jen Suzuki

- December 13, 2023
The retail automotive sales industry has been facing several challenges, including changes in customer behavior and rising interest rates. As the year draws to a close, we are taking a...
ambassadors
Sales & Marketing

5 ways to turn customers into ambassadors for your dealership

- December 13, 2023
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to find that it has nothing to...
Establishing or refreshing your dealership's unique selling proposition isn’t rocket science. Consider a three-step approach.
Sales & Marketing

What’s your dealership’s unique selling proposition?

- December 12, 2023
Can you rattle off two or three reasons why customers should choose your store over the competition? If not, it’s time to roll up your sleeves and identify your dealership’s...
communication
Sales & Marketing

Is there a growing customer communication problem?

- December 11, 2023
What happens when someone calls your dealership for a service appointment, a new car question, or a general dealership question? Do they have to leave a message? If they do,...
We've put together a few general and a few specific ideas that could improve your dealership's website conversion rate quickly.
Sales & Marketing

Proven strategies to boost your dealership’s website conversion rate

- December 8, 2023
Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in the door is so important. We’ll...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


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