TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

A new KPA survey has uncovered a discrepancy in how buyers feel about dealer transparency and how transparent the sales process really is.
Sales & Marketing

New research highlights impact of dishonesty in the auto sales process

- February 23, 2024
New research has identified a discrepancy in the rate at which customers experience dishonest practices during the car sales process and the percentage of customers who fear their dealer will...
April Simmons joins Inside Automotive to discuss the latest dealership marketing trends impacting the retail automotive sector.
Sales & Marketing

Understanding the latest dealership marketing trends — April Simmons | Horne Auto Group

- February 22, 2024
Dealership marketing trends have evolved rapidly in recent years as consumer preferences and industry conditions have changed. With so much to keep track of, many dealers feel at a loss...
Wholesale used vehicle prices declined from January as did supply, possibly signaling an unexpected surge in pre-owned demand.
Sales & Marketing

Wholesale used vehicle prices dip in early February but demand rises

- February 20, 2024
Wholesale used vehicle values declined in the first two weeks of February, following similar drops in listing prices and inventory levels seen across the pre-owned market throughout January. According to Cox...
On the first episode of Loyalty-Based Sales Strategies with Jen Suzuki, we examine the role greetings play in the sales process.
Loyalty-Based Sales Strategies

How to greet customers on the phone or in the service department

- February 20, 2024
Welcome to the first episode of Loyalty-Based Sales Strategies with Jen Suzuki on CBT News! In this series, Suzuki, president of eDealer Solutions, veteran sales coach, and NADA Academy guest...
According to vAuto Available Inventory data from Cox Automotive, unsold used car inventory closed higher in 2023 than it did in February. 
Sales & Marketing

Unsold used car inventory increases, driven by higher sales and lower prices

- February 19, 2024
According to vAuto Available Inventory data from Cox Automotive, unsold used car inventory closed higher in 2023 than it did in February.  At the beginning of February, there were 2.33 million...
To provide insights into current dealership marketing trends and the broader role of social media, Marc Lavoie joins us on Inside Automotive.
Sales & Marketing

How dealerships can leverage social media to build trust and drive sales – Marc Lavoie

- February 19, 2024
In today's landscape, nearly everyone is on social media, and it's especially crucial for those in sales or dealership service. However, should the use of social media extend beyond these...
On today's Inside Automotive, Jay Baer discuss how dealers can use "Talk Triggers" to their advantage with Shyann Malone.
Sales & Marketing

How dealers can harness ‘Talk Triggers’ to boost customer retention – Jay Baer

- February 16, 2024
On today's episode of Inside Automotive, we are joined by Jay Baer, an author, advisor, Hall of Fame keynote speaker, and customer experience researcher. CBT News anchor Shyann Malone joined...
Matt Easton joins CBT Now to discuss a critical mistake that sales professionals make along with best practices for taking care of clients.
Sales & Marketing

Why are sales professionals in a hurry? — Matt Easton | Easton University

- February 16, 2024
Sales professionals have two primary jobs in the dealership: make the customer happy and make the business money. Unfortunately, some companies prioritize the latter so much, that they pressure their...
Used car dealers have implemented new strategies to source inventory and keep sales high in the post-pandemic economy.
Sales & Marketing

Rethinking used car management in a post-COVID economy — Josh Callahan | Ally

- February 15, 2024
Facing fluctuating supply chains, shifts in consumer preferences and normalizing trends, used car dealers have implemented new strategies to source inventory and keep sales high in the post-pandemic economy. Here...
Beyond the realm of vehicle sales, service departments can harness the power of text blast marketing for additional revenue opportunities.
Sales & Marketing

Revving up engagement: how text message marketing puts dealerships in the driver’s seat in 2024

- February 15, 2024
In 2024, the world of dealership marketing is witnessing a significant shift. Traditional methods like email marketing are becoming less effective, paving the way for more direct and engaging strategies....


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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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