TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Marion plant
Sales & Marketing

Car manufacturers report impressive sales gains for 2023, GM tops list

- January 4, 2024
Domestic and import car manufacturers jostled for market share throughout 2023 but made overwhelming progress in year-over-year sales as production, affordability, and demand normalized. General Motors recorded a sales increase of...
Used vehicle prices dropped again across November and December as trends within the retail automotive sector continued to normalize.
Sales & Marketing

Wholesale used vehicle prices continue to normalize

- January 3, 2024
Used vehicle prices dropped again across November and December as trends within the retail automotive sector continued to normalize in the post-pandemic economy. According to auctioning platform ADESA, wholesale used vehicle...
Honda's venture into CPO leasing is just one indicator of the innovative paths dealerships might explore to thrive in the future.
Sales & Marketing

Honda’s leap into used car leasing: a signpost to the future for dealerships

- January 3, 2024
As Honda announces its foray into certified pre-owned (CPO) vehicle leasing, it may be that the automotive industry stands at a curious crossroads. This move isn't just innovative; it's a telling...
New car sales rose in December over the previous year, allowing the 2023 total sales volume to rise 11.6% from 2022.
Sales & Marketing

New car sales improve in December, full-year volume hits 15.5 million

- January 3, 2024
New car sales will improve on a monthly and yearly basis, according to Cox Automotive, following a late-season demand surge in December. Based on the sales pace, Cox Automotive believes 1.36...
Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.
Sales & Marketing

In your backyard: what to do if competitive dealers are advertising in your area

- January 2, 2024
Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or the ads are becoming obvious in...
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.
Sales & Marketing

Facebook ads: key strategies for auto marketers to maximize ROI

- December 29, 2023
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
Prioritizing customer e­motions is vital for building trust, fostering healthy relationships and driving results in automotive sale­s
Sales & Marketing

The role of empathy in automotive sales: Understanding customer needs for effective selling

- December 29, 2023
In the automotive­ sales landscape, empathy holds significant importance­. It involves grasping and relating to others' e­motions and perspectives. In this industry, e­mpathizing means stepping into the custome­r's shoes, seeing...
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.
Sales & Marketing

Tips for crafting winter marketing messages that will warm up your sales

- December 28, 2023
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change your attitude toward the onset of...
young affable consultant talking about features of new car to customer. business man listen to him, choosing new auto in dealership
Sales & Marketing

Why your ego is sabotaging your sales and how to stop it

- December 26, 2023
As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence you need to make a sale,...
Technology principles to consider when determining your dealership’s technology and human interaction formula
Sales & Marketing

Integrating technology and human touch in car sales: Striking the balance for optimal customer experience

- December 26, 2023
Technology is changing how consumers shop for and buy cars. Yet chatbots, virtual reality applications, and artificial intelligence haven’t eliminated the need for human interaction. Modern car dealerships need to...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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