The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Should you trust AI with your digital ad dollars?

Ben Stewart - December 15, 2023

Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity of writing content and offering assistance...

Since 2020, the share of new car dealers selling electric vehicles has risen from 16.5% to 55.1%, defying market headwinds and slow demand.

Sales & Marketing

Number of new car dealers selling electric vehicles triples from 2020

CBT News Staff Writer - December 14, 2023

More than half of all car dealers are selling electric vehicles in 2023, according to automotive data platform iSeeCars. Since the onset of the COVID pandemic, the number of non-Tesla dealers...

Average new car prices declined in November to 98.3% of MSRP as incentives and discounts rose sharply from last year.

Sales & Marketing

New car prices drop in November as incentives rise, Tesla hit hardest

CBT News Staff Writer - December 13, 2023

New car prices trended lower in November as the economy continued its post-pandemic balancing act, benefiting consumers but challenging dealer and automaker earnings. According to data from Cox Automotive's Kelley Blue...

Joining us on the latest episode of Inside Automotive is Jen Suzuki, sales trainer and the president of eDealer Solutions.

Sales & Marketing

Adapting your sales strategies to the current retail automotive market – Jen Suzuki

Jaelyn Campbell - December 13, 2023

The retail automotive sales industry has been facing several challenges, including changes in customer behavior and rising interest rates. As the year draws to a close, we are taking a...

Sales & Marketing

5 ways to turn customers into ambassadors for your dealership

Chanell Turner - December 13, 2023

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to find that it has nothing to...

Establishing or refreshing your dealership's unique selling proposition isn’t rocket science. Consider a three-step approach.

Sales & Marketing

What’s your dealership’s unique selling proposition?

David Goldberg - December 12, 2023

Can you rattle off two or three reasons why customers should choose your store over the competition? If not, it’s time to roll up your sleeves and identify your dealership’s...

Sales & Marketing

Is there a growing customer communication problem?

Steve Mitchell - December 11, 2023

What happens when someone calls your dealership for a service appointment, a new car question, or a general dealership question? Do they have to leave a message? If they do,...

We've put together a few general and a few specific ideas that could improve your dealership's website conversion rate quickly.

Sales & Marketing

Proven strategies to boost your dealership’s website conversion rate

Ben Stewart - December 8, 2023

Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in the door is so important. We’ll...

Used vehicle prices continued to trend downward in November as the automotive industry entered into its holiday slump.

Sales & Marketing

Used vehicle prices hit seasonal slump in November

CBT News Staff Writer - December 7, 2023

Wholesale used vehicle prices declined in November as the auto industry entered its seasonal slump. According to Cox Automotive's Manheim Used Vehicle Value Index, used vehicle prices declined 2.1% from October...

Jim Ziegler joins Inside Automotive to share his advice for improving the dealership sales process and equip managers for the new car market.

Sales & Marketing

Honing your sales process for the new car market — Jim Ziegler

CBT News Staff Writer - December 7, 2023

Sometimes, a small fix in your sales process or technique can make all the difference in your dealership's bottom line. Unfortunately, many management teams in the automotive industry are ill-prepared...

Sales & Marketing

Should you trust AI with your digital ad dollars?

Number of new car dealers selling electric vehicles triples from 2020

New car prices drop in November as incentives rise, Tesla hit hardest

Adapting your sales strategies to the current retail automotive market – Jen Suzuki

5 ways to turn customers into ambassadors for your dealership

What’s your dealership’s unique selling proposition?

Is there a growing customer communication problem?

Proven strategies to boost your dealership’s website conversion rate

Used vehicle prices hit seasonal slump in November

Honing your sales process for the new car market — Jim Ziegler

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