Creativity Sells Cars
Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE
Unlike a lot of second-generation dealers, Will Hardeman and his sister Genny Hardeman had other intentions than...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Constant Change
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago, while at the same time keeping...
The Next Wave of Digital Marketing
CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE
Digital marketing is one area that leaves...
Make the Most of Your Marketing Dollars
Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH
You could be wasting 20 percent of your...
Strategy Before Tactics When It Comes to Facebook
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE
I’m not trying to be Captain Obvious here...
Phone-Ups…Does Your Staff Sound Like Everyone Else?
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom. BY DAVID LEWIS
One of the most...
It’s Time For a Customer Service Health Checkup
Now is the time to let the past go, focus on what you can control and create an exceptional 2015 for your staff and customers. BY GLENN PASCH
After a month...
Selling in the zone
BY CHRIS SARANCENO
Recently, I came across some old notes I took at a Half-A-Car training meeting about 12 years ago. The notes were centered on being focused and prepared to...
Easy Ways To Sell More (Even If You’re Too Busy)
The river of gold is still flowing. Don’t wait until it dries up to get serious.
BY JOE VERDE
I talked to a dealer the other day about training and I got...
REAL Success – R is For Retention
If you want to increase customer retention in your dealership, focus on communicating with them to form a connection. BY BRENDA STANG
Customers don’t care about you until they feel that...
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