TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Do you have a high turnover rate at your dealership? One dealership might help improve your store

- June 9, 2016
What is your goal and objective as a dealership: Improve the customer experience and foster loyalty, right? Well, one way of doing that (certainly) is hiring the right people and...
Retail Automotive Trends
Sales & Marketing

Current Retail Automotive Trends and Future Opportunities

- May 31, 2016
Survey shows trends in financing, experience, technology and demographics By: Byan Ignozzi PricewaterhouseCoopers (PwC) recently conducted its 2016 International Automotive Lending & Leasing Survey. This survey brought together and explained retail automotive...
target car shopper e-mails
Sales & Marketing

Target Your Car Shopper E-Mails

- May 29, 2016
Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value BY AMY FARLEY Not all customers are created equal. That’s something dealers know well, and it’s why you use different sales...
creating websites
Sales & Marketing

The Value of Creating Websites For Dealerships

- May 27, 2016
Third Party Shortcuts May Not Be the Answer To Creating a Website BY Russ Chandler Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites....
prepaid maintenance
Sales & Marketing

Service Customers Buy Prepaid Maintenance Programs

- May 27, 2016
A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan, and a budget, and typically for...
Sales & Marketing

New research shows that millennials are letting off the brakes and actually owning cars

- May 26, 2016
So when millennials want to make an impact on something...they make sure everyone knows, including the auto industry. As we have told you of late, millennials are warming up...
Sales & Marketing

Two things you need to know about the changes in millennial shopping habits

- May 23, 2016
It was just last year we were talking about millennials and their lack of desire to own their own cars. But according to Fox Business, Dealertrack’s Vice President of...
Sales & Marketing

Five tips that will keep your dealership evolving into the tech world for the next 10 years.

- May 12, 2016
So, with the evolving tech world all around the auto industry, some people believe dealers will need to evolve as well to keep up. In a recent article by...
self-driving vehicles
Sales & Marketing

Self-Driving Vehicles and Dealership Opportunities

- April 29, 2016
New technologies Will Require New Insurance Coverages and New Risk Management Strategies BY Jonathan Charak The inevitable march forward of automated vehicle technology (self-driving vehicles) has generated a lot of discussion about the...
Transparency in Service
Sales & Marketing

Transparency In Service Customers From Straying

- April 29, 2016
Dealer Fights Customer Flight With Prices and Value By Mary Welch Need a four-wheel alignment or cabin air filter replacement but am not sure the dealership will give you the best price? Don’t...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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