TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Tips on how to build a strong Dealership Relationship

- August 8, 2016
Tips on how to build a Strong Dealership Relationship Perfect start to a happy dealership relationship By Rian Locadia That new car smell, the new features, showing off to your friends and coworkers. These...
Sales & Marketing

Karl Brauer from KBB reviews July’s numbers

- August 4, 2016
Karl Brauer from KBB reviews July's numbers Karl Brauer of Kelly Blue Book talks to CNBC about July's Numbers and how he anticipates the rest of the year to look. Watch the...
CBT News Placeholder
Sales & Marketing

How Football Training Camp Brings Sales

- July 30, 2016
Editor's Note By Mary Welch Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s, Roger’s father, was a firm believer...
automotive marketing
Sales & Marketing

The 10% Solution

- July 28, 2016
Steps to Delivery on Your Marketing By Glenn Pasch Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads on TV, radio, newspapers, direct mail...
Scholfield Honda
Sales & Marketing

Service Means Sales

- July 28, 2016
A Service-First Philosophy Keeps Honda Dealership Growing By Mary Welch Vic Scholfield was a visionary when it came to customer service. Scholfield, and his brother Dick, opened up a used car lot in...
sales to service
Sales & Marketing

The Sales to Service Handoff

- July 27, 2016
Perfect start to a happy dealership relationship By Rian Locadia That new car smell, the new features, showing off to your friends and coworkers. These are all the joys of the new car...
Sales & Marketing

Does your Marketing Connect with your Target Audience?

- July 26, 2016
Does your Marketing Connect with your Target Audience? Watch our interview with Kathi Kruse on how to communicate with your target audience with Advertising and Marketing. Find out more about Kathi
positive reviews
Sales & Marketing

How to get more positive customer reviews

- July 21, 2016
How to get more positive customer reviews Watch our interview with Peter Martin, The President and Founder of Testimonial Builder, to see how he handles both happy and unhappy customers.
dealer videos
Sales & Marketing

Are you using emotion in your dealership videos?

- July 6, 2016
Expert Gina Reuscher on making impactful dealer videos Are you evoking emotion when your dealership makes a video? Before you press the record  button again, check out what Gina Reuscher says...
andy moss
Sales & Marketing

Andy Moss of Roadster on transparent online car sales

- July 5, 2016
Founder & CEO of Roadster - Andy Moss Could car buying really be this easy? We speak to Andy Moss, Roadster CEO, about listening to what consumers want and need while actually...


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CBT News
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