TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Cox Automotive
Sales & Marketing

What does it mean to be successful with retail customers? Interview with Cox Automotive’s Stephen Smith

- March 20, 2017
The auto retail environment today is the most competitive it has ever been. The pressure for dealers to add value to the customer experience is immense. According to Stephen Smith,...
difficult people
Sales & Marketing

10 ways smart people handle difficult people

- March 20, 2017
In the retail automotive industry we are faced with difficult people on a regular basis. Some are unaware of the negative impact that they have on those around them, and...
digital marketing
Sales & Marketing

How dealers sometimes lose focus with their digital marketing dollars

- March 20, 2017
CBT Founder and CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about your dealership’s digital marketing direction and a new tool for measurement. Jim...
Mary Barra
Sales & Marketing

Daily Newscast: Mary Barra on making vehicles more affordable, remaining focused with your digital marketing and handling difficult people

- March 20, 2017
In today’s CBT Newscast for Monday March 20, 2017: What does it mean to be successful with retail customers? Interview with Stephen Smith from Cox Automotive The auto retail environment today is the...
Sales Meeting with Mark Tewart
Sales & Marketing

Saturday Morning Sales Meeting | Serve Rather Than Sell

- March 18, 2017
Inspire your staff to "serve rather than sell" with this inspiring quote from Luther Allison on the Saturday Morning Sales Meeting with Mark Tewart. Visit On the Mark for more great...
fear
Sales & Marketing

Glenn Pasch: Why it’s important for your dealership to have clean ads on Facebook

- March 17, 2017
Glenn Pasch, CEO and Partner with PCG Companies, on why it's important for your dealership to have clean ads on Facebook.
facebook analytics
Sales & Marketing

Facebook Ads Can, and Must, Be Measured

- March 17, 2017
It is often said that 50% of marketing works, you just don't know which 50%. When it comes to Facebook ads, nothing could be further from the truth. Facebook ads can...
Jeff Dyke
Sales & Marketing

Sonic Automotive’s Jeff Dyke making bold moves in 2017

- March 16, 2017
Sonic Automotive’s Executive Vice President of Operations, Jeff Dyke sits down with Joe Gumm to discuss the company’s answer to online retailing. He believes the automotive group has it all...
Alan Ram
Sales & Marketing

Alan Ram: How to use video in your email

- March 16, 2017
Auto Marketing
Sales & Marketing

Brian Pasch: How to take your call measurement to the next level

- March 15, 2017
 Brian hosts Cassie Broemmer, VP of Business Development with CarWars, to discuss modern issues with many dealers’ phone processes and how you can take your call measurement to the next...


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CBT News
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